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adidas, la Cina ha il suo sogno olimpico

16/06/2008

Con il quarto spot si chiude la campagna creata da TBWA/China per sottolineare la presenza del brand ai prossimi giochi. 

Dopo 'Together', 'Zheng Zhi' e 'Hu Jia', è la volta di un film dedicato alla Chinese Volleyball Association con il suo campione, e capitano, Feng Kun. Storie volutamente allegoriche e surreali, intimistiche. Il mix di live action e animazione ha coinvolto un team di 65 persone, con diverse settimane di preparazione prima delle riprese a Beijing.

Client adidas
Agency TBWA/China
Title CVA (Chinese Volleyball Association)
Creative Directors Yang Yeo, John Merrifield
CD/Copywriter Sarawut Hengsawad
CD/Art Director Elvis Chau
Associate Creative Director Lesley Zhou
Art Directors Nie Lang, Xia Zheng, Susie Sun, Amani Qian
Copywriter Lesley Zhou, Nicky Zhang, Michelle Wu

Production Company Stink/Psyop
Directors Marie Hyon and Marco Spier, Psyop
Executive Producers Justin Booth-Clibborn, Psyop and Daniel Bergman, Stink
Producers Lucia Grillo, Psyop and Mungo Maclagan, Stink
DOP Alex Melman
Associate Producer Nathan Jew, Psyop
Assistant Producer Kay Chen, Psyop

Psyop
Lead TD Pakorn Bupphavesa
Designers Kim Dulaney, Marie Hyon, Joshua Harvey
TD Alvin Bae, Bashir Hamid, Chris Bach, Damon Ciarelli, Ted Kofsatis, Tony Barbieri
VFX supervisor Theo Maniatis
Modeling/ Rigging Lee Wolland, Kitty Lin, Anthony Patti, Rie Ito, Jaye Kim
Animators Ian Brauner, Justin Burton, Nicholas Johnnides, Gerald Ding, Eddy Estevez, Chris Santoianni, Jae Ham, Jed Mitchell, Melanie Tonkin
CG Mike Papagni, Rich Magan, Pete Hamilton, Helen Choi, Anthony Patti, Tatchapon Letwirojkul, Andreas Berner, Pat Porter
Massive Joerg Liebold and Dave Barosin
Compositors Matt Hanson, Bee Jin Tan, Elliot Blanchard, Borja Pena, Eric Concepcion, Makoto Sato, Theo Maniatis, Aska Otake, Joe Vitale
Tracking Hyunjeen Lee and Seung Hyung Lee
Lead Roto Artists Leslie Chung, Joshua Bush
Roto Artists Joseph Oberle, David Marte, Carlos Rosario, Tiffany Chung, Will Frazier, Max Kornev, Rich Pernice, Jelena Vukosav, Alejandro Monzon, Kristian Mercado, Stefania Gallico, Jess Mireau
Editor Cass Vanini
Assistant Editor Brett Goldberg
Cell Animation Boolab

Audio Post Sound Lounge
Music Production Q Department

 

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