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Visa Encouraging Fans to Cheer for Their Favorite Olympic Athletes

8 May 2012 | By Anna Sanina

Visa, an exclusive payment services sponsor of the London 2012 Olympic and Paralympic Games, is inviting fans to use social media to ‘cheer’ their favorite Team Visa Olympic and Paralympic hopefuls to victory at the Olympics.
This is a part of Visa’s integrated marketing campaign called Go World, which also marks Visa’s 25 year history as a sponsor of the Olympic Games. The first in a series of the Go World ad spots called ‘The Difference’ celebrates some of the most dramatic finishes in Olympic Games history and bears the idea of “cheering together” to help athletes win.

Team Visa includes 60 Visa-sponsored athletes and fans are encouraged to empower and support them with online photo or video cheers on Visa’s Facebook page and YouTube channel as well as through integrations with partner websites including, Yahoo! and Sports Illustrated.

Additionally, Visa Facebook app will provide people with relevant athlete content based on their likes and preferences. As the campaign is international, fans can cheer using other social platforms such as Sina-Weibo (China) and VKontakte (Russia). People are also offered to view ad spots and training videos of Team Visa athletes, including Michael Phelps (U.S., swimming), Yelena Isinbaeva (Russia, pole vault), and Li Na (China, tennis).

Visa also gives American fans the chance to have their cheers featured in special-edition Visa commercials celebrating the achievements of Team Visa athletes, which will air on television and online during the London 2012 Olympic Games. Fans can submit their cheers between May 7 through June 15 and Visa will select the most creative ones that will appear in the ads.

Moreover, from May 1 to August 31, 2012, Visa cardholders in the U.S. and Canada will automatically be entered the Visa 2012 Olympic Games Trip for Life Sweepstakes for a chance to win an all-inclusive trip for two to the summer sporting events of the Olympic Games for the rest of their lives when they use their Visa card. Winner will be randomly selected in September.

Now, more than 70 markets are participating in Visa’s Olympic Games integrated marketing campaign. The company is collaborating with approximately 1,000 financial institution clients and retail merchant partners within its Olympic-driven marketing programs.

Another big sponsor of the Olympics, P&G is currently busy with cleaning up London before the Games begin.


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