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Nike, diavolo di una corda

03/03/2009

E di una scarpa. La Zoom Sister One+. Per accompagnare le 'nuove' donne asiatiche. Quelle al passo con la vita e con lo stare in forma. 

Sei spot, che uniscono live action e animazione, per altrettante atlete: Sarah Walker (bmx, New Zealand), Hannah Lo (kick-boxing, Malaysia), Sonia Kong (beach volleyball, Hong Kong), Mel Lozano (ultimate Frisbee, Philippines) e Flora Hon (hip-hop dance, Hong Kong). Oltre a tv e cinema, anche digital (internet e mobile), stampa, out-of-home e in-store.

Client Nike Women
Title ‘Be Transformed’
Agency AKQA
Animation Company Curious Pictures
Production Company I Love Dust

Creative/Ia/Motion
Alex Lyman, Senior Designer
Aynne Valencia, Senior Interaction Designer
Bob Hall, Senior Copywriter
Chantal Mora, Art Director
Derek Rudd, Creative Developer
Diana Povieng, Associate Designer
Edvin Lee, Senior Designer
Elizabeth Doan, Designer
Ellen Karas , Copywriter
Guillermo Torres Troconis, Technical Manager
Ian Aldous, Art Director
Jason Tighe, Creative Developer
Jeremiah Wassom, Motion Graphics Designer
Jimmy Soat, Art Director
Justin Fedewa, Senior Production Artist
Kyle Yugawa, Designer
Matt Law, Motion Graphics Designer
Nate Riley, Associate Designer
Neil Robinson, Creative Director
Stephanie Kodeck, Copywriter
Steve Clements, Associate Creative Director

Pm/Producers
Jason Welch, Project Manager
Kevin McGoorty, Associate Project Manager
Mazen Haddad, Executive Producer
Nancy Cardillo, Executive Producer
Paul Manangan, Senior Project Manager
Rakhee Gupta, Senior Project Manager

Account
Eliana Sur, Senior Account Executive
Hyan Kim, Account Executive
James Jenkins, Account Director
Stacy Wanless, Account Coordinator

Crd/Qa
Evan Lok, Associate Software Engineer
Gopi Shubhakar, Associate Quality Assurance Engineer
Mindy McCutchan , Associate Creative Developer
Nelson Shin, Creative Developer
Ronnie Liew, Senior Creative Developer
Steve Sherwood, Senior Technical Manager
Tim Robles, Creative Developer
Tore Holmberg, Creative Developer

 

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