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Coca Cola, poeticamente Super Bowl

02/02/2009

Ecco il nuovo spot della multinazionale trasmesso ieri negli States in occasione della finale del campionato di football. A contendersi la vittoria, gli Arizona Cardinals e i Pittsburgh Steelers. Questi ultimi con un supporter d'eccezione, il neo presidente Barack Obama, hanno trionfato. Il match, trasmesso dalla Nbc, ha visto gli spazi pubblicitari venduti tra i 2,4 e i 3 milioni di dollari. 95,4 milioni le persone che lo hanno seguito, ponendolo al terzo posto nella storia dei programmi tv più seguiti negli Stati Uniti. 

Client Coca-Cola
Agency Wieden + Kennedy, Portland 
Title Heist
Creative Directors Hal Curtis, Sheena Brady
Art Directors James Moslander, Lee Jennings
Copywriter Marc D'Avignon
Senior Agency Producer Matt Hunnicutt
Associate Agency Producer Juliana Montgomery

Director Psyop
Psyop Creative Directors Todd Mueller, Kylie Matulick
Production Company Psyop, Los Angeles
Executive Producer Neysa Horsburgh
Live Action Producer Michael Schlenker
VFX Producer Tina Chiang
Post-Production Coordinator Thomas Knight
Editor Brett Nicoletti
Storyboard Artist Josh Wiesenfeld

VFX Supervisor/CG Lead Andrew Romatz
VFX Supervisor/Lead Flame Artist Thibault Debaveye
2D Desktop Supervisor Lane Jolly
Animation Lead John Velazquez
Lighting Lead/Look Development TD Mike Dalzell
Fluid Simulation Scanline VFX

Pre-Visualization Mike Makara , Todd Constantine, Sarah Bocket, John Cherniack, Jan Bitzer
Senior Animator Yvain Gnabro
Animators Alejandro Castro, Joon Lee, Frantz Vidal, Maxime Devanlay, Zee Myers
FX Jan Bitzer, Kiel Gnebba,
Flame Artist Alex Kolasinski
Compositors Jared Sandrew, Michael Dobbs, Miguel Bautista 

Senior Lighter Kyle Cassidy
Lighter/Look Development Katie Yoon, Wendy Klein
Lighters Ian Ruhfass, Barry Kriegshauser

Modelers Clay Osmus, Andy Kim
Modeling/Generalist Bryan Repka
Rigger/Generalist Petrik Watson
Riggers Sean Comer, James Parks, David Bosker
Roto/Paint Artists Krystal Chinn, Austin Brown, Scott Baxter 

Music/Sound Design Stimmung
Arranger Robert Miller
Song Peter and the Wolf
Music Executive Producer Kelly Fuller
Sound Design Gus Koven
Mix Lime
Mixer Loren Silbur
Assistant Mixer Lindsey Alvarez
Mix producer Jessica Locke

 

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