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Heineken, la Premium passa di mano in mano

09/05/2008

Questo è lo spot che negli Usa segnerà l'estate del brand. W+K Portland al suo debutto.

Tv
Client Heineken Usa
Client contact Brian Citron and Cindy Wang
Project name Heineken Premium Light
Brief Connect Heineken Premium Light with the emotional power of sharing
Agency W+K Portland
Synopsis of tv spot The spot follows the journey of sharing Heineken Premium Light. We flow seamlessly from person to person and place to place as the beer sparks happiness wherever it goes
Executive Creative Directors Steve Luker and Jelly Helm
Creative Directors Mike McCommon
Copywriter Ian Fairbrother
Art Director Aaron Allen
Account team Lee Davis, John Rowe, Meredith Hatten, Janice Grube
Producer Hayley Goggin
Agency Executive Producer Ben Grylewicz

Production Company Moxie Pictures
Director Todd Haynes
Executive Producer Lizzie Schwartz
Producer Salli Zilles
Editor Hank Corwin
Post-Production company Lost Planet
Audio Post-Prod. company Ravenswork
Director of Photography Edward Lachman
Live Action Prod Company Same as above
Format (length) 60" & 30" - Tv spots

Music Chris Knox 'It’s Love'
Sound Design Ravenswork
Sound Designer Robert Fiest 

Print/Outdoor
Client Heineken Usa
Client contact Brian Citron and Cindy Wang
Project name Heineken Premium Light
Brief Reinforce value of sharing with lifestyle/behavior cues
Agency W+K Portland
Executive Creative Directors Steve Luker + Jelly Helm
Creative Directors Mike McCommon
Copywriter Ian Fairbrother
Art Director Jimm Lasser
Typographer & Typeface Jeremy Jiracek, Kurt Parker, Ken Berg
Account team Lee Davis, John Rowe, Meredith Hatten, Janice Grube
Art Buyer Heather Smith Harvey, Natalie Flemming
Project Manager Stacy Grogan
Photographer Ryan McGinley
Re-touching agency Wieden+Kennedy Portland



 

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