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Audi, quattro cerchi perfetti

14/04/2008

Arriva la nuova RS6 e svela con l'atletica il massimo della performace. 

Oltre 4 milioni di sterline per una campagna che negli Uk vuole anche rimarcare il valore del brand nel mercato premium, con il nuovo modello perfetto 'ambasciatore' della casa automobilistica. Non solo tv, ma anche cinema, stampa e un microsito. Il film, girato a Budapest, ha come colonna sonora un mix di 'suoni' emessi dal motore dell'auto e una musica espressamente composta da Nick Rapacciolli e Neil Barnes.

Tv
Client Audi
Brand RS6
Main Client Name and Title Chris Hawken, Brand Communications Manager
Agency Bartle Bogle Hegarty (BBH)
The Brief Launch of the new RS6
Title 'RS6 Gymnasts'
Creative Director Nick Kidney & Kevin Stark
Creative Team Toby Allen & Jim Hilson
Agency Planner Rachel Hatton
Agency Producer Olly Chapman

Production Company Pretty Bird
Producer Kertin Emhoff
Director Paul Hunter
Director of Photography Alex Barber
Post Production The Mill
Editing Company & Editor Cut and Run, Andy
Music & Artist Wave (studio) created by Nick Barnes (ex-Leftfield)
Length 60"
Media Agency & Planner MediaCom, Dan Whitmarsh

Press/Poster
Client Audi
Brand RS6
Main Client Name and Title Chris Hawken, Brand Communications Manager
Agency Bartle Bogle Hegarty (BBH)
The Brief Launch of the new RS6
Title 'RS6 Ace of Spades'
Creative Director Nick Kidney & Kevin Stark
Creative Team Victoria Daltrey & Will Bingham
Agency Planner Rachel Hatton
Art Direction/Typography Victoria Daltrey
Photographer Details Existing Photography
Media Distribution Magazines and Supplement
Media Company and Media Planner MediaCom, Dan Whitmarsh

 

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