Sei in: Youmark > Rubriche > Campagne
rss

Il magico ombrello rosso di Travelers

07/04/2008

E' il suo simbolo dal 1960, ma è la prima volta che è protagonista in una brand campaign da quando la compagnia assicurativa si è fusa con Citicorp nel 1988 dando vita a Citigroup.

Per il 60" che ci racconta questa favola ne è stato creato uno alto più di dieci metri. Aiuta a risolvere le difficoltà, perché quando si ha bisogno di protezione, Travelers è al tuo fianco.

Client Travelers
Agency Fallon Minneapolis 
Title 'In-Synch'
Executive Creative Director Al Kelly
Creative Directors Scott O’Leary, Ryan Peck, Todd Riddle
Art Director Scott O’Leary
Copywriter Ryan Peck
Director of Broadcast Vic Palumbo
Executive Producer Kate Talbott
Senior Business Manager Brendan Lawrence
Director of Account Management David Sigel
Account Director Pete Brown
Group Media Director Heather Kruse

Production Company MJZ
Director Rupert Sanders
Director of Photography Christopher Soos
Executive Producer Eric Stern
Line Producer Laurie Boccaccio, Katie Smith 

Edit Company Spotwelders
Editor Bill Smedley
Executive Producer David Glean
Producer Lisa English
Assistant Editor Sterling Robertson

Special Effects Mass Market
Creative Director Cedric Nicholas
Lead Flame Artist Jamie Scott
Flame Artist Sarah Eim
Executive Producers Justin Lane, Angela Bowen
Producer Nancy Nina Hwang
3D Lead Jeff Dates
3D Animator Jonah Friedman, Rich Magan, Kris Rivel
Tracking Joerg Liebold, Hyunjeen Lee
Lead Roto Artist Leslie Chung
Roto Artists Alejandro Monzon, David Marte, Joon Park, Jordan Harvey
Telecine Company 3
Colorist Sean Coleman

Music Stimmung
Composer Robert Miller
Producer Joey Reyes
Music Engineer Michael Golub
Recording Studio Clinton Recording Studio NYC
Musicians Members of the New York Metropolitan Opera and the New York Philharmonic

Sound Design Mit Out Sound
Sound Designer Ren Klyce
Producer Misa Kageyama
Mix Sound Lounge
Mix Engineer Tom Jucarone

Voiceover talent Brian Cummings
Actor/Delivery Man Paul Freeman , Jack Russell, Terrier Betty

 

guarda tutte le Campagne


Giorno Settimana Mese