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adidas, alle origini del mito

12/02/2008

Nella 'bottega' di Adi Dassler. Con una storia creata per il web.

Questa volta adidas si guarda alle spalle e racconta la storia del suo fondatore, da cui è nato il nome del brand. Una storia nata dalla creatività di 180 Amsterdam per essere 'vissuta' online. Nel sito, dove è stata ricreata la 'bottega' di Adi, si può partire per un viaggio interattivo che affonda le sue radici nel 1920. Con contenuti che via via saranno arricchiti. Tutto è stato ricreato in miniatura a mano grazie a un team di trenta persone che ha lavorato per un mese.

Campagna adidas Originals 2008 

Client adidas International 
Hermann Deininger Head of Originals
Nicole Vollebregt VP Global Brand Marketing
Tara Moss VP adidas e-Marketing
Tom Ramsden Global Communication Manager
Jon Wexler Global Communication Manager
Jess Weinstein Global Communication Manager
Lyndon Lawrence Global Digital Manager

Agency 180 Amsterdam (180 /TBWA Alliance) 
Richard Bullock Executive Creative Director
Andy Fackrell Executive Creative Director
Samuel Coleman & Dario Nucci Art Director
Samuel Coleman & Dario Nucci & Richard Bullock Copywriter
Alison Stewart Planner
Mark Schermers Account Director
Kyle Marquis Account Manager
Cedric Gairard Executive Producer
Cat Reynolds Agency Producer
Viktoria Nagy P.A.
Pierre Wendling Director of Digital
Lyall Coburn Digital Creative
Peter Bassett Digital Producer
Sandra Durham Associate Producer
Pamela Villaflores & Chris Barrand Business Affairs
Niek van Lonkhuijzen Project Manager

Digital Production Random 
Stink London TV production
Martin Krejci Director
Daniel Bergman Executive Producer
Molly Pope Producer
Stepan Kucera DOP
Marketa Korinkova Production Designer

Editoral Company Robota  
Filip Malasek Editor

Post Production Company Glassworks  
Seamus O’Kane (The Mill) Colourist
Duncan Horn Flame Artist

Post Production Supervisors The Pool 
Nickie Stevens Post Production Producers
Rick Naudé Post Production Producers

Sound Recording Studio Grand Central, London 
Raja Seghal Sound Mixer

Music Company  Agoraphone / Soundsquare 
Xavier Mosley / Viktor Erkt Composer
Raja Seghal Sound Designer
Master Recording

Location shoot Prague 

Animation Crew List
Michal Podhradsky animation director
animation production
art coordinator
motion control operator

Ivan Vit Dop animation
camera assistent
animation production
data management

Marta Kaèorova clay specialist
animation

Frantisek Vasa animation
Alfons Mensdorff-Pouilly animation
Kateøina Pávová cartoon animation
Jakub Mares 3D models
Jaroslav Bezdek latex specialist
Jana Rutková latex moulders
Jindra Tumová props, props assistant, SFX
Milan Vins goldsmith works
Petra Stranska props, props assistant
Halina Kheilova props, props assistant
Bára Huriatová props, props assistant
Zdeòka Wolfová props assistant
Kanako Nishioka shoemaker
Pavlina Zahorova shoemaker
Lukas Zahor shoemaker
Lenka Minarikova shoemaker
Bara Cechova shoemaker
Dita Kvasnièková shoemaker
Martin Libecajt wooden props
Jaromir Kryze wooden props
Jiøí Helcel wooden props
Milam Konecny set
Pavel Stastny set
Zdar Sorm mettle specialist
Martin Dvorak Technician
Pavel Hofta skeleton
Matej Vins skeleton
Lubos Capek 3D prints
Jaroslav Ruzicka prints
Kvetoslava Svecova silver covering
Jan Ott fine props
Josef Semrád Technician
Robert Holeèek SW specialist
Roman Zeiss electro specialist
Pavel Tarnovský best boy
Darina Vítová cover design, patina specialist

 

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