Sei in: Youmark > Rubriche > News
rss

Per patiti del web/9 - Le pillole di SXSW by Matteo Sarzana/VML@Y&R

13/03/2012

SXSW è un festival musicale, cinematografico e delle tecnologie emergenti che ha luogo ogni anno a marzo ad Austin (Texas) e che quest’anno celebra il 25°anniversario. Dal 1994, le conferenze nel campo interattivo hanno fatto del Festival il luogo ideale per il lancio di tecnologie digitali emergenti. In diretta da Austin per Youmark ogni giorno le pillole con le novità principali, raccontate da Matteo Sarzana, general manager di VML, la divisione digital di Y&R Brands. 

Pinterest Explained: Q&A with Co-Founder Ben Silbermann
Ben Silbermann 

In November 2009 we started working on pinterest.
The idea did not came from a business analysis or a consumer analysis. We spend a lot more time on the design of the website compared to what people do. We wanted your collections to be beautiful, something you were proud of showing to your friends.
We were building the service for ourselves, with the basic idea that everything was to look great and beautiful, but we did not have quantitative or qualitative researches.
The average consumer have very high expectations right now, they expect something great and which is worth their time.
We did not have an immediate growth, users kept logging in constantly and growing from day to day. We improved the website by listening to the users, talking to them, writing emails to them and getting feedback everyday.
Pinterest seems to have taken off starting from non-tech users and communities. The people who were using pinterest at the very beginning were people who were actually pinning stuff from their offline interests and activities.
Then suddenly, 6 months ago everyone in the tech community started to talk about pinterest and reviewing it.
There are travelboards with travel guides on pinterest right now, every day there’s something new we could not have imagined people were going to build before.
Pinterest is different form other social services who make use of the concept of real time. We avoided using feeds since we want boards to timeless, something users can be able to come back and look months from now and still find everything they pinned.
We already have created a no-pin service for people who don’t want their contents to be pinned.
Still our focus is on the product, we want to make it as good as we can before thinking about monetisation.
We want to make the product even more beautiful, we are working on the profile to have it very different from the one you have on other social networks.
We couldn’t have done pinterest without the cloud services available now. Thanks to these we could be just 4-5 people working in a room in order to create the service.
One of the other major challenges is the ongoing community growth and this is something we need to manage by ourselves, we cannot outsource it. It will be a key part of the future plans of pinterest. 

Matteo Sarzana, Austin

 

guarda tutte le News


Giorno Settimana Mese