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‘Love is in the Air’


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‘Sunday in Rio’
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‘Another Day. Another Adventure’. BSUR lancia la campagna globale MINI per la Coupé

30/08/2011

‘Another Day. Another Adventure’. Questo il titolo della nuova campagna globale MINI ideata da BSUR (be as you are, Amsterdam) per il lancio della Coupé. Una multisoggetto, nata sotto la direzione creativa esecutiva di Jason Schragger, in cui la quattro ruote esplora nuovi orizzonti e affronta nuove sfide. Oltre quattro i mesi di riprese con la regia di Kevin Thomas (cdp Thomas & Thomas Films). 

Per un modello che nasce all'insegna del divertimento di guida sono stati creati tre film ambientati a Hong Kong, Rio de Janeiro e in Islanda. ‘Sunday in Rio’ è stato girato durante l'ultimo carnevale di Rio avendo il permesso di accedere alla parata (d.o.p. César Charlone, ‘City of God’). Gli altri due si intitolano ‘Hitchhiker’ (‘Thursday in Iceland’) e ‘Love is in the Air’ (‘Wednesday in Honk Kong’).

Credit
Client BMW, MINI International Piera Kaempf MINI International Advertising, Robert Gocke MINI International Advertising
Campaign MINI Coupé: ‘Another day. Another Adventure.’
Launch date 29th August 2011
Territories Worldwide

Agency BSUR
Client Services Director Mia Drexl-Schegg
International Account Supervisor Paula Atwell
Account Manager Thijs Van Dam
Strategy Director Jeffre Jackson
Strategic Planner Chris Alders
Executive Producer Oscar Thomas

Production Company Thomas & Thomas Films
Director Kevin Thomas
Executive Producer Philippa Thomas
Producer Jeremy Barnes
Production manager Trent Simpson
1st Assistant Director Benji Edwards
DP: Hong-Kong & Iceland Bob Pendar-Hugues
DP: Rio Cesar Charlone

Editorial Company Rock Paper Scissors
Editor Adam Pertofsky
Assistant Editor Neil Meiklejohn
Executive Producer Carol Lynn Weaver
Producer Juliet Batter

Telecini Company 3
Colorist Stefan Sonnenfeld

Online / VFX House A52
VFX Supervisor Andy McKenna
CG Supervisor Kirk Shintani
2D VFX Artists Chris Buongiorno, Steve Wolff, Andres, Barrio, Joy Tiernan, Cam Coombs
3D Artists Ryan McDougal, Erin Clarke, Joe Chiechi, Tim Donlevy, Paulo de Almada, Adam Charter, Abel Salazar
Producer Vicky Kwan
Executive Producer Jennifer Sofio Hall
Head of Production Megan Meloth

Music Sound Design Bullet
Executive producer Patrick Oliver
Sound Design Henry Boy
Sound Designer Bill Chesley
Executive Producer Kate Gibson
Audio House POP Sound
Engineering Producer Mitch Dorf & Zac Fisher
Assistant Robert Weiss & Sam Schaffer 

Credit Sunday in Rio
Executive Creative Director Jason Schragger
Creative Directors Paulo Martins, Karl Dunn
Copywriter Gian Carlo Lanfranco
Art Director Rolando Cordova
Executive Producer Oscar Thomas

Production Services Ocean Films, Brazil
Executive Producer Cristian Marini
Producer Zahra Staub
DoP César Charlone
Production Manager Fernanda Neves
Production Coordinator Sebastien Marini

Music
Label Ubiquitunes
Artist Ikebe Shakedown
Writer J. Colby
Song Sakonsa 

Credit Hitchhiker
Executive Creative Director Jason Schragger
Creative Directors Karl Dunn
Copywriter David Govier
Art Director Thomas Jullien, Simon Johnson
Executive Producer Oscar Thomas

Production Services True North, Iceland
Producer Leifur B. Dagfinnsson.
Production Manager Finni Johannsson

Music
Music House Fall on Your Sword
Composer Fall on Your Sword 

Credit Love is in the Air
Executive Creative Director Jason Schragger
Creative Directors Paulo Martins, Karl Dunn
Copywriter Jason Schragger, David Govier
Art Director Thomas Jullien, Simon Johnson
Executive Producer Oscar Thomas

Production Services The Kitchen Film, Honk Kong
Executive Producer Angie Cheung
Producer Vicki Li

Music
Music House Tonic
Composer Nick Crofts


 

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