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Sogg. Attitude
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Chrysler, per chi sa lavorare duro

13/05/2011

Dopo 'Born of Fire' dello scorso febbraio interpretato da Eminem, Chrysler ritorna con una nuova campagna sempre firmata Wieden+Kennedy Portland, ribadendo il messaggio 'Imported from Detroit'. Prevede tre soggetti con altrettanti protagonisti: il giocatore di football americano Ndamukong Suh (sogg. Homecoming), il fashion designer John Varvatos (sogg. Attitude) e il rapper Dr. Dre (sogg. Good Things). Ognuno legato a Detroit e ognuno chiamato a condividere lo spirito che lo lega alla città. Tre personaggi di successo che hanno faticato duro per arrivare e che ben incarnano secondo Olivier Francois, presidente e ceo Chrysler e lead executive, marketing Chrysler Group, il target della nuova Chrysler 300. Oltre alla tv, anche stampa e digital.

Credit Homecoming
Client Chrysler
Project Name Suh 300 Homecoming
Format :60/:30 

W+K PORTLAND
Creative Directors Aaron Allen /Joe Staples
Copywriter Kevin Jones
Art Director Jimm Lasser
Producer Jessica Staples
Post Producer Jennifer Giannettoni
Account Team Thomas Harvey / Kelly Quinn
Executive Creative Directors Mark Fitzloff / Susan Hoffman
Agency Executive Producer Ben Grylewicz

PRODUCTION
Production Company Anonymous Content
Director Mark Romanek
Executive Producer Dave Morrison / SueEllen Clair
Line Producer Mark Walejko
Director of Photography Jeff Cutter

EDITORIAL
Editorial Company Spotwelders
Editor Robert Duffy
Post Producer Carolina Wallace
Post Executive Producer David Glean

VFX
VFX Company A52
VFX Artists Paul Yacono / Enid Dalkoff / Scott Johnson / Todd Hemsley / Maciek Sokalski /
Cameron Coombs / Matt Battaglia / Robert Shaw
VFX Producer Tobin Kirk
VFX Exec Producer Jennifer Sofio Hall

MUSIC + SOUND DESIGN
Sound Design Company Stimmung
Sound Designer Gus Koven
Sound Design Exec Producer Ceinwyn Clark
Song (if applicable) Geto Boys - ‘G Code’ Instrumental

MIX
Mix Company Lime
Mixer Loren Silber
Producer Jessica Locke 

Credit Attitude
Client Chrysler
Project Name Varvatos 300 'Attitude'
Format :60/:30

W+K PORTLAND
Creative Directors Aaron Allen /Joe Staples
Copywriter Kevin Jones
Art Director Jimm Lasser
Producer Jessica Staples
Post Producer Jennifer Giannettoni
Account Team Thomas Harvey / Kelly Quinn
Executive Creative Directors Mark Fitzloff / Susan Hoffman
Agency Executive Producer Ben Grylewicz

PRODUCTION
Production Company Anonymous Content
Director Mark Romanek
Executive Producer Dave Morrison / SueEllen Clair
Line Producer Mark Walejko
Director of Photography Alwin Kuchler

EDITORIAL
Editorial Company Rock, Paper, Scissors
Editor Biff Butler
Post Producer Cassie Hulen
Post Executive Producer CL Weaver

VFX
VFX Company A52
VFX Artists Paul Yacono / Enid Dalkoff / Scott Johnson / Todd Hemsley / Maciek Sokalski /
Cameron Coombs / Matt Battaglia / Robert Shaw
VFX Producer Tobin Kirk
VFX Exec Producer Jennifer Sofio Hall

MUSIC + SOUND DESIGN
Sound Design Company Stimmung
Sound Designer Gus Koven
Sound Design Exec Producer Ceinwyn Clark
Song (if applicable) Iggy & Stooges “No Fun”
Music design Alison Ables

MIX
Mix Company Lime
Mixer Rohan Young
Producer Jessica Locke

 

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