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Nokia, ognuno può trovare la propria strada

10/05/2010

Parte la nuova campagna globale Nokia di W+K  London per promuovere Ovi Maps, sistema di navigazione free attivo in oltre 70 paesi. Protagonisti sono Kerry McLean (Michigan, Usa) e le sue improbabili motociclette a una ruota, la designer Hetty Rose (Londra, Uk) con le sue car shoes, il costruttore di robot Mr Wu (Tongzhou, China), Ibrahim (Jaipur, Rajasthan, India) in viaggio con il suo elefante, John (Durban, Sudafrica) e il suo risciò, l'inglese Dean Orton trapiantato in Italia (vive a Borghi), che gestisce il Rimini Lambretta Centre, Mr. Yasser (Jeddah, Arabia Saudita) e la sua Cadillac verde. A fare da colonna sonora 'Me and My Man' remix by Chromeo and Whitey. 

W+K:
Creative: Tony Davidson and Kim Papworth
(Overall campaign Executive Creative Directors) 
TV:
Matt Gooden (Creative Director)
Tom Seymour (Creative)
David Bruno (Creative)
Print:
Matt Gooden (Creative Director)
Jason Bolton (Art Director)
Design:
Guy Featherstone (Head of Design)
Clare Styles (Designer)
Simon Smith (Designer)
Vikki Wiltshire (Artworker)
Activation and Radio:
Sidney Bosley (Creative)
Rob Perkins (Creative) 
Production:
Lucie Georgeson (TV Producer)
Samara Zagnoiev (Assitant TV Producer and Radio Production)
Michelle Brough (Assistant TV Producer)
Emma Raven (Radio Production)
Danny Wallace (Project Management)
David Winterbourne (Print Production)
Rebecca Herbert (Print Production)
Dominic Tunon (Interactive Producer)
Account team:
Jenny Wildner (Theme Director)
Helen Fitzsimons (Account Director)
Hanne Haugen (Account Manager)
Joe Thomson (Account Executive)
Planning:
David Murray (Planning Director)
Theo Izzard-Brown (Planner) 

Bare Films:
Joseph Bullman (Director)
Mark Wolfe (Director of Photography)
Kelly Doyle (Producer)
Tom Pearson (Researcher)
Tom Swingler (Researcher)
Simon Smith (Researcher)
Liz Timms (Production Manager)
Loaded Dice:
Simon Wilcox (Editor)
Prime Focus:
Romilly Endacott (Executive Producer)
Nicola McDermott (Producer)
Wave Studios:
Jack Sedgwick (Sound Engineer)
Locate Productions:
Luke Jackson (Producer)
Orchard Represents:
Tim Jenkin (Agent)
Carolina Takagi (Producer)
Photographer
Josh Cole (Photographer)
Music:
Chromeo vs Whitey remix - ‘Me and My Man’
Record Label:
Back Yard Records

 

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