Festival of Media Valencia 2010, ecco i vincitori
21/04/2010
Sono stati scelti i vincitori del Festival of Media Valencia 2010, in calendario nella cittadina spagnola dal 18 al 20 aprile scorsi. Eccoli qui di seguito (nessun riconoscimento all'Italia).
The Creative Use of Media Award
- WINNER: The World's Largest Signpost; Farfar/Isobar; Mission PR1000 heads; Nokia; UK
- Highly Commended: Man on Tree; MediaCom Turkey; Digiturk; Lig TV; Turkey
- Highly Commended: LiveStrong; Wieden + Kennedy; Wieden + Kennedy Portland; Nike; US
The Consumer Benefit Award
- WINNER: Pedigree Dog Adoption; Starcom Australia; Whybin, TBWA; Pedigree; Australia
- Highly Commended: Green Britain Day; Havas Media; MPG, Euro RSCG, Cake/Havas Sports & Entertainment, ais, Lexis; EDF Energy; UK
- Highly Commended: Computertan.com; UM London; McCann Erickson, Rubber, Republic, Limelight; Skin Cancer Charity; UK
Best Use of the Digital Landscape
- WINNER: Intel Swarm; OMD Singapore; Intel; Singapore
- Highly Commended: Lohas Social Networking; MediaCom China; Kaixin, COFCO; Lohas; China
- Highly Commended: Double Pits to Chesty; Mindshare US; Unilever, Mindshare, BBH; Axe Body Spray; US
Best Consumer Driven Campaign
- WINNER: Huevos; Havas Media; MPG, Media Contacts; Nike; Mexico
- Highly Commended: The Shave India Movement; MediaCom India; P&G India; Gillette Mach 3; India
- Highly Commended: How Do You Eat Your Burger?; Initiative US; Carls Jr.; US
The Effectiveness Award
- WINNER: Urbania; Havas Media; MPG, Havas Entertainment, MC Media, BBDO; Snickers; Mexico
- Highly Commended: The Shave India Movement; MediaCom India; P&G India; Gillette Mach 3; India
- Highly Commended: Paint For Change; MediaCom; AMV, News International; Dulux; UK
Best Use of Mobile
- WINNER: Mobile Make-Up Mate; OMD; Coty, MIG; Rimmel; UK
- Highly Commended: 5 Runners, 650,000 Followers; BBDO Argentina; Castro+, PHD Argentina; Nike; Argentina
- Highly Commended: Trident Fresh; F.biz Brazil; Cadbury, VoxAge, Praesto Converge; Trident; Brazil
Best Event/Activation
- WINNER: Green Britain Day; Havas Media; MPG, Euro RSCG, Cake/Havas Sports & Entertainment, ais, Lexis; EDF Energy; UK
- Highly Commended: Skelan Nationwide Church; Starcom MediaVest Group; United Laboratories, Catholic Media Network, First to Deliver Media Services; Skelan; Philippines
- Highly Commended: Happy Summer by Kenzo; MPG Spain; MPG; Kenzo; Spain
Best Use of Content
- WINNER: Strauchanie: Sponsoring A Legend; Starcom Australia; Channel Ten Australia; Mars; Australia
- Highly Commended: Swatch MTV Playground; MTV Networks; Swatch; UK/Global
- Highly Commended:Lux Perfect Bride; Mindshare India; Lux; India
Best Targeted Campaign
- WINNER: GSK Teams With Drag Queens To Fight HIV; MediaCom US; Logo; GlaxoSmithKline; US
- Highly Commended: A Woman's Story; MPG Portugal; One-to-One, Havas Digital, Havas Sports, Havas Entertainment, MPG; Caixa Geral de Depositos; Portugal
- Highly Commended: You.Insured; UM Australia; Youiin-house creative; Youi; Australia
The Award for Media Bravery
- WINNER: Tele2 Everyone Loves A Bargain; Starcom Norway; Tele2; Norway
- Highly Commended: The Krypton Factor; PHD UK; Drum, Chunk, ITV; Sage; UK
Best Communication/Entertainment Platform
- WINNER: Reese's Perfect Xbox Live Halloween Event; OMD US; Hershey's, OMD/Ignition; Reese's; US
- Highly Commended: True Blood "Hacking Reality"; PHD US; Digital Kitchen, Campfire, HBO; True Blood Season 2; US
Best Communications Strategy
- WINNER: Dance; MediaCom UK; Saatchi & Saatchi, Freud; T-Mobile; UK
- Highly Commended: It Doesn't Have To Happen; Manning Gottlieb OMD; Home Office; Knife Crime: UK
- Highly Commended: Ask Richard; Naked Communications Australia; Frank PR Sydney; FBi Radio; Australia
Media Innovation of the Year
- WINNER: Consumer Connect; Yahoo!; Groupe Aeroplan (Nectar); Consumer Connect; UK
- Highly Commended: MINE Magazine The Lexus 2010 RX; Team One; Lexus, Time Inc.; Lexus; US
Media Owner of the Year
WINNER: Financial Times
Jury Awards
Media Professional of the Year
WINNER: Jack Klues
The People's Award - Sponsored by The Wall Street Journal
WINNER: It Doesn't Have To Happen; Knife Crime; Manning Gottlieb OMD; UK
Agency of the Year - Sponsored by Cream
WINNER: MPG Mexico
Advertiser of the Year - Sponsored by Eurosport
WINNER: Mars
The Service Award
WINNER: Havas Media
Agency Network of the Year - Sponsored by Business Week
WINNER: MediaCom
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