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'Finals'
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Coca-Cola chiama l'esercito

15/01/2010

Per dare la sveglia in 60". Accade quando un brand e un'agenzia sanno fare il proprio lavoro. Per 'Finals' e 'Snowball' esordio Usa ieri sera nei break di American Idol. Agenzia Wieden + Kennedy.

'Finals' credit
Client - The Coca-Cola Company
Project name -  Finals
Synopsis of spot - In this spot, when a college student falls asleep studying for his history final, the historical figures chronicled in his textbook come to life on a mission to awaken him before he misses his test. After several failed attempts, Napoleon, Da Vinci and Cleopatra notice a Coke bottle sitting on the student’s desk and devise a plan to use the familiar “psshht” sound of a bottle opening to awaken him. Thanks to historical rescuers, after a refreshing drink of Coca-Cola, the student heads out to ace his final.
Format 60"
Client contact - Jonathan Mendenhall 

W+K PORTLAND
Creative Directors - Hal Curtis/Sheena Brady
Copywriter - Brian Murphy
Art Director - Nate Miller
Producer - Jennifer Fiske
Account - Team Ryan Peterson
Executive - Creative Directors Mark Fitzloff/Susan Hoffman
Agency Executive Producer - Ben Grylewicz

PRODUCTION
Production Company - Epoch/Rattling Stick
Director - Daniel Kleinman
Executive Producer - Jerry Solomon/Johnnie Frankel
Line Producer - James Hatcher
Director of Photography - Antonio Paladino

EDITORIAL
Editorial Company - Cut + Run
Editor - Steve Gandolfi/Isaac Chen
Post Producer - Carr Schilling
Post Executive Producer - Michelle Burke

VFX
VFX Company - Moving Picture Company
VFX Supervisor/Lead Flame - Yourick Van Impe
VFX Supervisor/Lead CG - Robin Carlisle
VFX Producer - Chris Allen
Line Producer - Stefano Salvini/Jonathan Davies
Production Assistant - Heather Goodenough

MUSIC
Music Company - Stimmung
Composer - Robert Miller
Producer - Joey Reyes
 
SOUND DESIGN
Sound Company - Henryboy
Sound Designer - Bill Chesley
Executive Producer - Kate Gibson

MIX
Mix Company - Eleven
Mixer - Jeff Payne

'Snowball' credit
Client -  The Coca-Cola Company
Project name - Snowball
Synopsis od spot - Snowball shows how even at the Athletes’ Village during the Olympic Games, Coca-Cola can spark spontaneity and fun. In this global spot, which reminds people to “Open the Games. Open Happiness,” Coke serves as the catalyst that brings together athletes from around the world for a friendly, high-energy snowball fight. 
Format -  60"
Client contact - Todd Arata
Launch date January 2010
Duration of campaign - January - March 2010

W+K PORTLAND
Creative Directors - Hal Curtis/Sheena Brady
Copywriter Dylan - Lee
Art Director - Patty Fogarty/Lee Jennings
Producer - Jessica Staples
Account Team - Ryan Peterson/Steve Metcalfe
Executive Creative Directors - Mark Fitzloff/Susan Hoffman
Agency Executive Producer - Ben Grylewicz

PRODUCTION
Production Company - Smuggler
Director - Steve Ayson
Executive Producer/Partner - Brian Carmody
Executive Producer - Allison Kunzman
Line Producer - Kati Haberstock

EDITORIAL
Editorial Company - The Butchery
Editor - Jack Hutchings
Post Producer - Madison Dawe
Post Executive - Producer

VFX
VFX Company - Animal Logic

MUSIC
Music Company - SqueakE. Clean Productions
Composer Bret - Nichols/Kelley Logsdon
Producer - Zach Sinick

 

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