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Méribel Ad Festival, i vincitori Media e Cyber

15/12/2008

Nell'ambito del Méribel Ad Festival, in calendario nella cittadina omonima fino al prossimo 17 dicembre, sono stati assegnati i riconoscimenti relativi alle categorie Media e Cyber.

Il Grand Media Cristal France & Europe è stato vinto dalla campagna The Ad Auction per
Ebay ideata dalla francese BETC Euro RSCG (creative director Stéphane Xiberras). Mentre la campagna How to build a dream per Money Bank (Omd Czech Republic - creative director Tomas Kozak Ad Festiva) si è aggiudicata il Grand Media Cristal Ceca (Central & Eastern Europe).

Un ex aequo, invece, per il Cyber Grand Cristal Europe andato a Scholz & Friends (campagna Screensaver; cliente Jobsintown.de; direttori creativi Matthias Spaetgens, Oliver Handlos, Jan Leube, paese Germania) e DDB Germany Berlin (campagna Save Paper, Save Trees; cliente DDB Worldwide; executive Creative Director Stefan Schulte, Bert).

Saatchi & Saatchi è l'unica agenzia che fa brillare l'Italia con le campagne Energiaper di Enel (direzione creativa Guido Cornara e Alessandro Orlandi) e BeHaveYour Zoogami (cliente Heroes Factory, direzione creativa Guido Cornara e Alessandro Orlandi).

Per il Media riconoscimenti ai seguenti lavori  (1° product categories)

Food/Drink/Consumer products
Campaign Clean Coin
Advertiser Reckitt Benckiser Deutschland GmbH
Agency Euro RSCG GmbH
Country Germany

Automobile industry
Campaign The fake sounds live
Advertiser Volkswagen AG
Agency DDB Berlin
Country Germany

Banking / Insurance
Campaign The Atava house
Advertiser Atava (Trygghansa)
Agency Starcom Sweden AB
Creative director Martin Palm
Country Sweden

Service activity (except financial service)
Campaign The Ad Auction
Advertiser Ebay
Agency BETC Euro RSCG
Creative director Stéphane XIBERRAS
Country France

Charity/Public Interest/NGO
Campaign Sculptures begging for historical buildings
Advertiser German foundation for monument protection
Agency Ogilvy Frankfurt
Creative directors Simon OPPMAN & Peter ROMMELT
Pays Germany

Media/Culture/Leisure
Campaign Adidas London Marathon
Advertiser Adidas
Agency Carat UK
Creative director Fraser McNeil
Country England

Media/Culture/Leisure - Commendment
Campaign Home-Reading Selection
Advertiser OGI
Agency Leo Burnett Moscow
Creative director Mikhail Kudashkin
Country Russia

Transport/Tourism
Campaign New London
Advertiser Eurostar Group Limited
Agency 6: AM
Creative director Sébastien Pujol
Country France


2° Target
Young people
Campaign Doritos You Make It We Play It
Advertiser Pepsico
Agency OMD UK
Creative director Sam D’Amato
Country England

Special prizes
Launch product
Campaign Hollywood Smile People
Advertiser Cadbury France
Agency Starcom France
Creative director Corinne PESSUS
Country France

Environment & sustainable development
Campaign Clean Streetart
Advertiser Volkswagen AG
Agency DDB Berlin GmbH
Creative director Amir Kassaei
Country Germany

Per il Cyber riconoscimnti ai seguenti lavori

* Websites

Corporate Website ‘Other Corporate Communication’
Campaign Tribute to Lacoste
Advertiser Lacoste
Agency BETC 4D Euro RSCG
Creative Director Laurent Nuyen
Country France

Product and/or Event Website
Food/Drink/Mass-consumption Product/Home Product
Campaign Extreme-Studio2Cine.fr
Advertiser Nestlé Glaces France
Agency JWT Paris
Creative Director Ghislain De Villoutreys, Didier Courtemanche
Country France

Product and/or Event Website
Automotive/Motorcycle/Automotive Product
Campaign Your Perfect Harley-Davidson Weekend
Advertiser Harley-Davidson Benelux
Agency McCann Digital
Creative Director Michael Thuy
Country Belgium

Product and/or Event Website
Service (other than Financial) * Special Mention
Campaign Energiaper
Advertiser Enel
Agency Saatchi & Saatchi
Creative Director Guido Cornara, Alessandro Orlandi
Country Italy

Product and/or Event Website Culture/Entertainment
Campaign Cello Challenge
Advertiser Berliner Philhamonie GmbH
Agency Scholz & Friends Interactive
Creative Director Mario Gamper, Fabian Roser
Country Germany

Product and/or Event Website Information Technology/Telecommunication
Campaign Get Out And Play
Advertiser Nokia
Agency FarFar
Country Sweden

Product and/or Event Website Fashion
Campaign BeHaveYour Zoogami
Advertiser Heroes Factory
Agency Saatchi & Saatchi
Creative Director Guido Cornara, Alessandro Orlandi
Country Italy

Product and/or Event Website Beauty/Hygiene/Health Product
Campaign Lancement de Parfum 1 Million de Paco Rabanne
Advertiser PUIG
Agency Nurun
Creative Director Jean-Michel Roccuzzo
Country France

* Display Communication 

Interactive & Dynamic Banner
Campaign Malteser 'Typo Crash' Banner
Advertiser Malteser Ambulance Service
Agency Ogilvy Frankfurt
Creative Director Christian Mommertz, Dr. Stephen Vogel
Country Germany

* Viral Marketing

Viral Mechanism (Device & Creation, including Social Network Solutions)
Campaign B - Effortless
Advertiser Bolcreem (Sara Lee)
Agency The Engine Group
Country United Kingdom

Viral Film
Campaign The Grand Final
Advertiser Allianz SE
Agency Cemano Communication GmbH
Country/Pays Germany

Viral Film * Special Mention
Campaign Serum 7, Boots Laboratories
Advertiser Boots Laboratories
Agency Agency Republic
Creative Director Gavin Gordon-Rodgers
Country United Kingdom

Viral Film * Special Mention
Campaign Crazy-Leader-Commercial
Advertiser Amnesty International
Agency Scholz & Friends
Creative Direction Oliver Handlos, Wolf Schneider, Matthias Spaetgens
Country Germany

Widgets and Applications (Creation & Viral Mechanism)
Campaign Screensaver
Advertiser Jobsintown.de
Agency Scholz & Friends
Creative Director Matthias Spaetgens, Oliver Handlos, Jan Leube
Country Germany

* Mobile Marketing

Applications
Campaign Marathon Run Tracker
Advertiser Adidas
Agency Marvellous
Creative Director Richard Beaumont
Country United Kingdom

Websites
Campaign Exoti
Advertiser T-Mobile Slovensko, a.s.
Agency MUW Saatchi & Saatchi
Creative Director Rasto Michalik, Manuel Campagnoli
Country Slovakia

Special Awards

Environment and Sustainable Development (no product category distinction)
Campaign Save Paper, Save Trees
Advertiser DDB Worldwide
Agency DDB Germany, Berlin
Executive Creative Director Stefan Schulte, Bert
Country Germany

I membri della giuria Media Cristal

Agenzie
• Presidente Nikki Mendonca, President of OMD Emea
• Valérie Planchez, Director of Havas Media Intelligence
• Samir AYOUB, ceo MindShare Dubai
• Thierry Jadot, ceo Starcom France
• Mike Readman, chairman of Publicis Group Media Mena
• Mondher Abdennadher, General manager Deep Blue communication - Aegis Media France
• Paul Katrib, Regional Managing Director – Mcn Dubaï

Aziende
• Presidente Antoine Autran, managing director, Cadbury France
• Catherine Thomas Etienne, Communicaton director, Siemens
• Jean-Yves Masse, Marketing director, Ikea France

I membri della giuria Cyber Cristal Europe

Agenzie
• Presidente Stéphane Beringer, (collège International), President Tribal DDB - Europe, Global - Chief Strategic Officer - Tribal DDB Worldwide
• Presidente Florian Lang, (collège France), Ceo - Kassius
• Mark Beeching, Global Chief Creative Officer - Digitas
• Gemma Butler, Creative Director - Agency Republic
• Christophe Cauvy, Regional Digital Director Emea - Mc Cann World Group
• Mykim Chikli, Managing Director – Zed Digital - Groupe ZenithOptimedia
• Frédéric Colas, Ceo Six and Co Europe - FullSIX
• Edouard de Pouzilhac, Co-Founder & Associate Director - 5Eme Gauche
• Jeremy Garner, Creative Director - Lbi
• Laurent Gesta, Dad Director – Groupe Australie
• Marc Menase, Managing Director – Nextedia
• Mathieu Morgensztern, General Director - BETC 4D Digital House
• Olivier Rippe, Ceo  Proximity BBDO
• Jiri Langer, Director Digital - Euro RSCG 4D

Aziende
• Presidente Jean-Etienne Bouedec, E-marketing Manager - La Française des jeux
• Jean-Michel Almeida, Sales Director - Credit Foncier
• Andrew B. Winkel, Manager Interactive Media Department - Telefonica O2 Czech Republic
• Claire Boca, Director of building Consumer and Relationship Department - NestléFrance
• Guillaume Laporte, Marketing and Websites Director- L’Aegus
• Thierry Limousin, Marketing Director Online & Crm - Samsung
• Kamel Ouadi, Digital Media Director Worldwide, Louis Vuitton






 

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