Epica 2008, cinque ori alle italiane. Il Grand Prix film e press a DDB London
25/11/2008
Sul podio per il nostro paese Abstract Groove, Leagas Delaney Italia, Leo Burnett Company, Saatchi & Saatchi e Sentrix Global Health Communication.
Decisi i vincitori della nuova edizione degli Epica Awards. l'Italia torna a casa con cinque ori vinti rispettivamente da Leo Burnett Milano per la categoria film (Kellogg Coco Pops) e da Leagas Delaney Italia (Bloodbuster - B-movie store di Milano), Saatchi & Saatchi/Simko (Otrivin) e Sentrix Global Health Communication (Nycomed Instanyl) per la stampa. Abstract Groove ha trionfato nell'interactive con il video Diesel Kid Fall/Winter '08 collection.
L'Epica D'Or va a DDB London per Marmite Snacks (stampa) e Volkswagen Polo 'Dog' (film), Lowe London per John Lewis 'Shadows' (stampa) e Great Works per 'Absolut Machines' (Interactive).
Kellogg Coco Pops 'Any given breakfast'
Description Coco Pops support the passion kids have for fun
Agency (& City) Leo Burnett Milan
Creative Director Sergio Rodriguez - Enrico Dorizza
Copywriter Paolo guglielmoni
Art Director Alessia Casini
Production Company Bedeschi Film
Film Director Andrea Cecchi
Production Company Producer Manuela Murelli
Agency Producer Ascanio Capparoni
Other Romeo Repetto - Brand Leader
Bloodbuster 'Killer Klowns', 'The Stuff', 'Llama', 'Shock Waves'
Description B-movie store
Agency (& City) Leagas Delaney Italia
Creative Director Stefano Campora, Stefano Roselli
Copywriter Stefano Campora
Art Director Eustachio Ruggieri
Otrivin 'Hounds'
Description Spray for the nose
Agency (& City) Saatchi & Saatchi Simko/Saatchi & Saatchi Milan
Creative Director John Pallant, Roger Kennedy, Olivier Girard, Jean-François Fournon, Guido Cornara,
Agostino Toscana
Copywriter Luca Lorenzini
Art Director Luca Pannese
Photographer Davide Bodini
Nycomed Instanyl 'Breakthrough Cancer Pain'
Description Corporate disease awareness campaign
Brief explanation Breakthrough cancer pain is the type of pain which is not well recognised for
understood by the large part of the medical community. The campaign
was conceived to communicate the crippling severity of this type of pain and to highlight the need
for new and better treatment.
Agency (& City) Sentrix Global Health Communication
Creative Director Clayton Love, Silvana Vescovi
Copywriter Clayton Love
Art Director Silvana Vescovi, Marco Adelfio, Nathalie Garcia
Photographer Restyle
Illustrator Restyle
Diesel Kid Fall/Winter '08 collection Explorers of the Past and Future'
Brief explanation An oneiric voyage through 20th century arctic expeditions and Sci-fi inspired
space conquests helpus to picture a treasure hunt.
Agency (& City) abstract Groove (Milan)
Creative Director Luigi Pane
Art Director abstract Groove
Illustrator Vichie Chinaglia, Vito D'Ambrosio, Luigi Pane, Luca Siano, Valentina Vicini
Designer Vichie Chinaglia, Vito D'Ambrosio, Luigi Pane, Luca Siano, Valentina Vicini
Director of Photography Luca Fantini
Music & Sound Design Francesco Cozzolino
Executive Producer Giada Risso
Production Coordinator Mauro Mastronicola
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