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'Tree'


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'Backpack'


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'Love Story'
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Sopra le nuvole il segreto dell'acqua

12/03/2008

E non solo. Perché nella 'ecomagination' di General Electric c'è molto altro.

Si intitola 'Imagination at work' ed è la campagna 2008 creata da BBDO New York. E' il suo quinto anno ed in questo arco di tempo il valore della compagnia è incrementato del 25%, passando da 42,3 miliardi di dollari a 52,6. Quest'anno la comunicazione si amplia a una visuale più globale. Ad esempio, il film 'Backpack' racconta di come innovazioni tecnologiche nel campo della diagnosi cardiologica possano essere d'aiuto in paesi come l'India. La tv è affiancata da uscite su stampa, outdoor e web.

Agency BBDO New York
Client GE
Title 'Clouds'
Chief Creative Officers David Lubars/Bill Bruce
Exec. Creative Director Don Schneider
Creative Directors Brad Roseberry, John Leu
Copywriter Brad Roseberry
Art Director John Leu
Director of Tv Regina Ebel
Exec. Producer Amy Wertheimer
Assistant Producer Brian Gonsar
Director of Radio/Music Production Rani Vaz
Production Company Partizan
Director Traktor
Director of Photography Emmanuel Lubezki
Editing House Mackenzie Cutler
Editor Gavin Cutler
VFX The Mill
Music 'Have You Ever Seen the Rain' by John Fogerty. Re-sang by vocalist JuJu Stulback. Re-arranged and produced by PT Walkley, Scott Hollingsworth and Mary Wood

Agency BBDO New York
Client GE
Title 'Tree'
Chief Creative Officers David Lubars/Bill Bruce
Exec. Creative Director Don Schneider
Sr. Creative Director Tom Darbyshire
Copywriter Tom Darbyshire
Sr. Creative Director Ted Shaine
Art Director Ted Shaine
Exec. Producer Grant Gill
Exec. Music Producer Melissa Chester
Production Company Traktor
Director Traktor
Director of Photography Tony Irwin
Editing House Crew Cuts
Editor Clayton Hemmert
VFX Framestore
Icon/end supers Semerad
Music House David Horowitz - 'This Little Light of Mine'

Agency BBDO New York
Client GE
Title 'Backpack'
Chief Creative Officers David Lubars/Bill Bruce
Exec. Creative Director Don Schneider
Copywriter Bern Hunter
Art Director Mike Bond
Director of Tv Regina Ebel
Exec. Producer Grant Gill
Exec. Music Producer Melissa Chester
Production Company Partizan
Director Traktor
Director of Photography Emmanuel Lubezki
Editing House Crew Cuts
Editor Sherri Margulies
VFX The Mill
FX/SFX Semerad-Graphics
Composer/Lyricist Anoushka Shankar & Karsh Kale
Music House Licensed track: 'Oceanic, Part2' - Album: Breathing Under Water

Agency BBDO New York
Client GE
Title 'Love Story'
Chief Creative Officers David Lubars/Bill Bruce
Exec. Creative Director Don Schneider
Copywriter Jeremy Pippenger
Art Director Eric Schutte
Director of Tv Regina Ebel
Producer Filomena Lovecchio
Director of Music/Radio Production Rani Vaz
Production Company Traktor
Director Traktor
Director of Photography Emmanuel Lubezki
Editing House MacKenzie Cutler
Editor Ian MacKenzie
VFX The Mill
Music 'In Summer' by Fang Cao

 

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