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T-Mobile, 'Life is for sharing' e Mariah Carey diventa un ologramma

17/11/2011

Un nuovo tassello si aggiunge alla campagna 'Life is for sharing' di T-Mobile creata da Saatchi & Saatchi. Questa volta come protagonista è stata scelta Mariah Carey. L'operazione organizzata per questa sera prevede l'apparizione simultanea dell'artista in Germania, Croazia, Macedonia, Montenegro e Polonia sotto forma di ologramma che interagisce con ballerini reali davanti a una platea di spettatori. Jason Romeyko, european creative director per Deutsche Telekom, ha coordinato un team Saatchi & Saatchi Emea. L'ologramma è stato realizzato da Musion, mentre l'evento diretto da Dennis Liu è stato prodotto da @radical.media London. 

Credit T-Mobile 'Xmas Surprise'

Saatchi & Saatchi
Jason Romeyko - European Creative Director for Deutsche Telekom (T-Mobile) (International)
Katarzyna Nowacka - Art Director (Poland)
Tomasz Zielinski - Copywriter (Poland)
Jiri Mika - Executive Producer (International)
Greg Hemes - Producer (UK)
Eliza Kurek - Producer (Poland)
Kate Mahon - Director Of Art Buying (UK)
Chris Green - Project Manager (UK)
Jakub Winiarski - Art Buyer (Poland)
James Griffiths- Worldwide Account Director (International)
Clare Shaw- International Business Leader (International)
Nina Stegmann- International Account Manager (International)
Richard Pike- Account Manager (UK)
Edel Clancy- Account Executive (International)
Gareth Ellis- International Planning Director (International)
Michal Kazimierczak – Managing Director (Poland)
Magda Karas- Business Director (Poland)
Wojciech Tzimas – Account Manager (Poland)
Marta Surowy – Account Manager (Poland)

Radical Media London
Dennis Liu - Director
Dan Bronx - DOP
Daniel Pearle - DOP (Hologram)
Ben Schneider- Executive Producer
Richard Fenton - Producer
Patrick Cadell - 1st AD
Jaromir Maly - 2nd Unit Director
Jan Vrtilek- 2nd Unit Producer

Photography
Arnhel de Serra
Colin Lane

Musion
Oliver Gingrich- Content Consultant
Sharad Kumar-Senior Account Manager

Deutsche Telekom
Hans-Christian Schwingen - Senior Vice President Brand, Strategy & Marketing Communications
Wolfgang Kambarthold - Vice President International Marketing Communications & Sponsoring
Ayten Pekerman - Head of International Marketing Communications
Stephanie Kurrat - International Marketing Communications
Ralf Luelsdorf - International Sponsoring
Pawel Uszarkowski - Market Communication Department Director
Malgorzata Beben - Private Market Communication Unit Manager
Todor Dmitrovski - Marketing Manager

 

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