Sei in: Youmark > Rubriche > Campagne


[vedi il film]

Sogg. Border


[vedi il film]

Coke cheers
rss

Coca-Cola, ecco i nuovi spot 2011. E il web fa bene

08/02/2011

La company e Wieden+Kennedy hanno aspettato il 45° Super Bowl per presentare due nuovi spot della campagna Open Happiness. I 60" sono stati pianificati nel secondo e terzo quarto del match. 'Border' racconta la storia di due soldati rivali capaci di mettere da parti le differenze e per un breve momento condividere il piacere di bere una coca. 'Siege' ricorda invece il potere del brand di portare felicità e ottimismo anche nelle situazioni più tragiche. In rete l'invito è stato a condividere i propri cheers durante la partita fra i Packers di Green Bay e gli Steelers di Pittsburgh per fare del bene (i fondi raccolti sono andati ai Boys & Girls Clubs of America).

Coca-Cola 'Border'
Client Coca-Cola
Title Border
Client contact Pio Schunker, Todd Arata
Agency Biz Affairs contact Cindy Lewellen, Teresa Lutz
Format (length) TV :60 and :30
Launch date 2/6/11 (Super Bowl)

Wieden+Kennedy
Creative Directors Hal Curtis, Sheena Brady
Copywriter/Art Director Craig Allen, Eric Kallman
Senior Agency Producer Matt Hunnicutt
Agency Producer Erika Madison
Management Supervisor Ryan Peterson

Production Company Furlined
Director Adam Hashemi
President Diane McArter
Executive Producer Eriks Krumins
Line Producer Ben Mann
Director of Photography Lasse Frank
Production Designer Peter Grant
Costume Designer Jane Field

Editorial Company Cut+Run
Editor Steve Gandolfi
Post Executive Producer Michelle Burke
Post Producer Chris Girard
Assistant Editor Isaac Chen

Telecine Company 3
Colorist Stefan Sonnenfeld
Telecine Producer Rhubie Jovanov
Colorist Assistant Damian Pelphrey

VFX Company The Mill, Los Angeles
Executive Producer Sue Troyan
2D Lead Artist Phil Crowe
VFX Producer Enca Kaul
Assists Narbeh Mardirossian, Gavin Camp, Nick Taylor

Music Stimmüng
Composer/Arranger Robert Miller
Song 'Sarabande' by George Frideric Handel
Producer Joey Reyes
Executive Producer Ceinwyn Clark

Sound Design Barking Owl
Sound Designer Michael Anastasi Executive Producer Kelly Bayett

Mix Lime
Mixer Lindsey Alvarez, Loren Silber
Executive Producer Jessica Locke 

Coca-Cola 'Siege'
Client Coca-Cola
Title Siege
Client contact Pio Schunker/Todd Arata
Agency Biz Affairs contact Teresa Lutz
Format (length) TV/Cinema :60
Launch date 2/6/11 (Super Bowl) 

Wieden+Kennedy
Creative Directors Hal Curtis, Sheena Brady
Senior Agency Producer Matt Hunnicutt
Agency Producer Lindsay Reed
Account Management Supervisor Ryan Peterson
Production Company Nexus
Directors FX&Mat
Nexus Creative Director Chris O'Reilly
Nexus Executive Producer Julia Parfitt
Nexus Producer Isobel Conroy
Nexus Production Manager Claire Thompson
CGI/Animation Framestore
VFX Supervisor Diarmid Harrison-Murray
VFX Producer Sarah Hiddlestone
CG Supervisor Simon French
Animation Lead Mike Mellor
Crowd Lead Johnny Han
Composite Lead Russell Dodgson
FX Lead Martin Aufinger
Music/Sound Design Stimmung
Arranger Robert Miller
Song 1812 Overture
Music Exec Producer Ceinwyn Clark
Music Producer Joey Reyes
Sound Design Gus Koven
Mix Lime
Mixer Loren Silbur
Mix Producer Jessica Locke

Coke Cheers
Web Application 
Coke Cheers visually displays a pristine stream of individuality - showcasing an effervescence of photos and cheers, where it will invite you to browse, create your cheer all for a good cause and share it within your social circles. Raise a Coke to your favorite team in the big game to raise $1dollar donation to the Boys & Girls Clubs of America (up to a dollar donation of $250,000 with a minimum of $100,000).
Launch date January 27, 2011
Duration of campaign February 7, 2011 

W+K Portland
Creative Directors Hal Curtis and Jeff Gillette
Art Directors Adam Heathcott / David Mikula / Craig Allen / Eric Kallman
Developer Ryan Bowers, James Steele
Information Architect Ryan Bowers
Digital Designer Mark Shepard
Exec Interactive Producer Cheryl Nordin
Account Team Gene Willis / Ryan Peterson / Courtney Trull
Interactive Studio Artist Derek Kim
Executive Creative Directors Mark Fitzloff / Susan Hoffman

Development Partner
Development Partner
Company Lolz, Llc
Executive Creative Director Ozzy Farman
Technology Director Mike Bodge
Lead Developer Mike Bodge, Terrence Curran

 

guarda tutte le Campagne


Giorno Settimana Mese