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Cannes 2010/Bronze Lion Campofrio Finissimas - McCann Erickson Madrid

16/07/2010

Che vita è senza Finissimas Thin Sliced Meats? Impossibile anche per un robot.

Type of Entry: Product & Service
Category: Savoury Foods
Title: T-MO-T
Advertiser/Client: Campofrio
Product/Service: Finissimas Thin Sliced Meats
Entrant Company: McCann Erickson Madrid, Spain
Advertising Agency: McCann Erickson Madrid, Spain
Chief Creative Officer: Leandro Raposo
Executive Creative Director: Monica Moro/Pablo Stricker/Pablo Colonesse
Creative Director: Leandro Raposo
Copywriter: Monica Moro
Agency Producer: Luis Felipe Moreno
Advertiser's Supervisor: Jaime Lobera/Juana Manso/Silvia Álvarez
Account Manager: Jesus Martinez Soria
Account Supervisor: Nuria Rossello
Production Company: Agosto Barcelona, Spain
Director: Pep Bosh
Art Director: Raquel Martinez
Brief Explanation: A family buys a robot called T-MOT. They all receive the robot enthusiastically, except the father, who feels that this acquisition was thoroughly unnecessary. The robot puts all its charms and virtues into play in order to become another member of the family, to the extent that the father feels more and more excluded in his roles. Until one day, he decides to avenge himself, using a few slices of Campofrio ham. T-MOT’s devastation at not being able to enjoy them short-circuits all its systems. There is another life without Finissimas, but it's no life.  

 

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