Sei in: Youmark > Rubriche > Campagne
rss

Surf, il pulito gioca con l'ombra

18/09/2009

Che qui si fa cinese. Per raccontare la magia che c'è in ogni bucato. Senza trucchi.

Client Unilver
Brand Surf
Agency BBH
Campaign Name Surf  'Shadows' 

Account and campaign background Surf has been communicating its core range for the first half of the year, using BBH’s previous campaign, 'Duvet'. In a recession environment, Surf is doing very well, with a market share in constant progression. The brand is being launched in more and more markets (across Europe and globally) and is now becoming a major player in the Unilever laundry business portfolio. In that context, Surf has decided to launch a new range, inspired by the world of fine fragrance: Twilight Sensations.
Brief To launch the new fragrance range, Surf Twilight Sensations.
Creative Idea The scent of Surf Twilight Sensations on your laundry transports you to the mysterious world of twilight.
Production To create the mysterious world of twilight, the tv commercial has been entirely shot in camera, with very limited use of CGI. All the shadows were actually created behind long sheets, working with one of the world’s most talented shadow puppeteers.

Creative Team Kimberley Gill and Mareka Carter
Tv Producer Ruben Mercadal
Account Director Brenda Frixa
Account Manager Mehdi Benali
Account Planner Anthony Battrick
Engagement Planner Rob Smithson
Creative Director Marc Hatfield
Illustrator Kam Tang
Typography Alison Carmichael

Production Company Sonny, London.
Director Guy Manwaring
DoP Bruno Delbonnel
Post Production Glassworks
Editor/Editing House Mark Edinoff at The Quarry
Sound Factory Sound Studios
Music by Squeak E Clean, Los Angeles
Tv 40” and 30”
Press/Poster Double page inserts, and 6$ posters
Media MindShare

 

guarda tutte le Campagne


Giorno Settimana Mese