Sei in: Youmark > Rubriche > Campagne


[vedi il film]

Enchanter


[vedi il film]

Beware the Jabbawockeez


[vedi il film]

Ego


[vedi il film]

Game 7
rss

Gatorade e il senso della 'G'

16/02/2009

Tutto è iniziato negli Usa in occasione della finale del 43° Super Bowl, con il primo on air. Ma il progetto è di più ampio respiro e vuole riportare la marca ai fasti di qualche anno fa. Epicamente, con Tarsem.

Che cosa racchiude una 'G'? Forse genio, gloria, talento? Se lo chiede e lo chiede ai consumatori Gatorade nella nuova campagna. Cinque episodi diretti da Tarsem e ispirati alla commedia 'Monty Python and the Holy Grail'. Una produzione impegnativa con riprese oltre oceano e in Europa e che ha visto coinvolti alcuni dei più grandi campioni di oggi, come l'asso della velocità Usain Bolt. Sono diventati i 'Cavalieri della G' e affrontano imprese straordinarie, ma anche divertenti, per scoprire la risposta. Tutti gli epsiodi sono anche online su MissionG.com.

Agency TBWA\Chiat\Day Los Angeles
Global Director of Media Arts Lee Clow
Executive Creative Director Rob Schwartz
Group Creative Director/Copywriter Jimmy Smith
ACD/Copywriter Donna LaMar
ACD/Art Director Javier Castillo
ACD/Art Director Blake Kidder
ACD/Copywriter Patrick Almaguer
ACD/Art Director Jayanta Jenkins
Executive Producer Sarah Patterson
Assistant Producer Tim Newfang

Production Company @ Radical Media
Director Tarsem
President Frank Scherma
Executive Producer Tommy Turtle
Production Manager Ray Leakey

Editorial Rock Paper Scissors
Executive Producer Carol Lynn Weaver
Producer Christopher Noviello
Senior Editor Angus Wall
Editor Damion Clayton
Assistant Editor Andrew Manne

Post Production The Mill Los Angeles
Executive Producer Ben Hampshire
Producer Lee Pavey
Lead Flame Chris Knight, Ant Walsham
Flame Assist Tara DeMarco
Combustion Mike Plescia

Music from 'Monty Python and the Quest for the Holy Grail.'
JabbaWockeez remix from RZA

Music Elias Arts
Composer Chris Kemp
Executive Creative Director Jonathan Elias
Creative Director Dave Gold
Executive Producer Ann Haugen

Titles/Artwork Buck
Creative Director Ryan Honey
Executive Producer Maurie Enochson
Producer Nick Terzich
Associate Producer Eric Badros
Art Director Bradley Munkowitz
Design/Illustration Ian Kim, Joe Mullen
Animator Jake Portman
Editor Aristides Zamora

Mix House Eleven Sound
Executive Producer DJ Fox-Engstrom
Mixer Jeff Payne
Sound Designer Brian Emerich

Quest for G TV - cast members

Enchanter
Kareem Abdul Jabbar: Cap the Legend
Kevin Garnett: King Garnett the Glorious
Derek Jeter: Sir Jeter the Gifted
Jimmy Johnson: Sir Jimmy the other Gifted
Misty May Treanor and Kerri Walsh: The twoheaded three-legged Knight
Usain Bolt: Sir Bolt the Gutsy and Sir Bolt’s pet Ego
Alicia Sacramone: The girl who made horse-trotting noises

Hecklers
Kevin Garnett: King Garnett the Glorious
Derek Jeter: Sir Jeter the Gifted
Jimmy Johnson: Sir Jimmy the other Gifted
Misty May Treanor and Kerri Walsh: The twoheaded three-legged Knight
Usain Bolt: Sir Bolt the Gutsy and Sir Bolt’s pet Ego
Alicia Sacramone: The girl who made horse-trotting noises

Beware the Jabbawockeez
Kevin Garnett: King Garnett the Glorious
Derek Jeter: Sir Jeter the Gifted
Jimmy Johnson: Sir Jimmy the other Gifted
Misty May Treanor and Kerri Walsh: The twoheaded three-legged Knight
Usain Bolt: Sir Bolt the Gutsy” and “Sir Bolt’s pet Ego
Alicia Sacramone: The girl who made horse-trotting noises

Ego
Kevin Garnett: King Garnett the Glorious
Derek Jeter: Sir Jeter the Gifted
Jimmy Johnson: Sir Jimmy the other Gifted
Misty May Treanor and Kerri Walsh: The twoheaded three-legged Knight
Usain Bolt: Sir Bolt the Gutsy and Sir Bolt’s pet Ego
Alicia Sacramone: The girl who made horse-trotting noises

Game 7
Kevin Garnett: King Garnett the Glorious
Derek Jeter: Sir Jeter the Gifted
Jimmy Johnson: Sir Jimmy the other Gifted
Misty May Treanor and Kerri Walsh: The twoheaded three-legged Knight
Usain Bolt: Sir Bolt the Gutsy and Sir Bolt’s pet Ego
Alicia Sacramone: The girl who made horse-trotting noises

 

guarda tutte le Campagne


Giorno Settimana Mese