Coca Cola, l'Happiness Pensiero scorre in sette spot

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Heirst

Happiness Factory 3 - Yawnbusters

Coca Cola, l'Happiness Pensiero scorre in sette spot

10/02/2009

Non è stato semplice voltare le spalle al 'Coke Side of Life'. La multinazionale di Atlanta lo ha fatto invitando miliardi di consumatori di tutto il mondo ad aprirsi alla felicità, cosa non facile di questi tempi. Ma prendersi una pausa, e godere dei semplici piaceri della vita, forse resta sempre un antidoto.

La firma della nuova campagna integrata internazionale è ancora una volta di Wieden + Kennedy, global agency del brand dal 2006. L'esordio c'è stato oltre oceano con gli spot on air
all'interno del Super Bowl (Nbc) e in occasione degli Academy Awards (Abc). Ma si tratta solo
del primo passo di una strategia che prevede promozioni, outdoor, stampa, digital. Al via nel
mondo nella prima metà di quest'anno, con un'attenzione particolare alla comunicazione nei punti vendita e alla shopper experience. Ma anche alla musica, che diventa fondamentale.

Non a caso la colonna sonora di uno dei film, che avrà anche vita propria, nasce dalla collaborazione tra Cee-Lo dei Gnarls Barkley, Patrick Stump (Fall Out Boy), Brendon Urie (Panic at the Disco), Travis McCoy (Gym Class Heroes) e Janelle Monae. Per una produzione targata Polow Da Don e Butch Walker.

Avatar
Client The Coca-Cola Company
Project name Avatar
Format (length) TV/Cinema 60" & 30"
Agency Director of Business Affairs Amber Lavender
Brief To communicate the brand idea of 'happiness in a bottle' in a new, unexpected and epic
fashion
Agency Wieden + Kennedy
Creative Directors Hal Curtis, Sheena Brady
Copywriter Eric Samsel
Art Director Ken Meyer
Account Team Hanna Nesper Newell
Agency Producer Lindsay Reed
Executive Creative Directors Mark Fitzloff, Susan Hoffman
Agency Executive Producer Ben Grylewicz
Synopsis In a sometimes over-connected world, Coke brings two strangers together and reminds us of the importance of real-world connections
Production Company Nexus - London
Directors Smith & Foulkes
DoP Mattias Montero
Executive Producers Chris O'Reilly, Charlotte Bavasso
Head of Production Juila Parfitt
Producer Melody Sylvester
3D Animation Nexus Productions
Head of 3D Animation Ben Cowell
R&D Matt Clark

Two Guys
Client The Coca-Cola Company
Project name Two Guys
Format (length) Tv/Cinema 30"
Agency Director of Business Affairs Amber Lavender
Brief We need to give teens a newfound appreciation for coke, and we need to do it in a way that gives the brand renewed coolness
Agency Wieden + Kennedy
Creative Directors Hal Curtis, Sheena Brady
Copywriter Tatum Shaw
Art Director Ken Meyer
Account Team Hanna Nesper Newell
Agency Producer Jessica Staples
Executive Creative Directors Mark Fitzloff, Susan Hoffman
Agency Executive Producer Ben Grylewicz
Synopsis What would happen to the world if Coke’s “secret formula” was lost? This spot explores a world without Coca-Cola (This is also the launch spot of the 'secret formula' youth campaign)
Production Company Partizan Paris
Director Valerie Pirson
Executive Producer Georges Bermann
Producer Amanda Stubbs
Line Producer Khalid Tahhar
Director of Photography Dylan Doyle
Chief Animator Cedric Mercier
Production Designer Pierre Pell
Post-Production company Partizan Paris
Editor Marie-Charlotte Moreau
Post-Production Director Jean-Gabriel Saint Paul
Post-Producer Julien Amiard
Post-Production company Joint Editorial
Editor Katie Turinski
Producer Patty Brebner, Terra Cloyes
Titles/Graphics Anouck Iyer
Audio Post-Prod. Company Digital One - Chip Sloan
Final Online & Effects Mission Control - Mike Quinn
Endtag Titles/graphics Brand New School
Music Stimmung
Composer Skeleton Suit
Exec Producer Kelly Fuller
Producer Jack Caitlin
Sound Design Stimmung
Sound Designer Gus Koven
Exec Producer Kelly Fuller
Producer Jack Caitlin
Character Design Mustashrik Mahbub
Storyboard Adam Beer
Character Modelling Dave Fleet, Michael Greenwood, Mike Rusby, James Hardingham, Mighty Nice, Vincent Techer, Andy Hickinbottom
Rigging Asa Movshovitz, Francois Pons, Luis San Juan Pallares
Texturing Andy Nisbet, Melanie Climent, Mike Rusby, Jose Maria Andres Martin
Proxy Modelling Anthony Arnoux
Tracking Amelie Guyot
Animation Ben Crowe, Antoine Bourruel, Gary Levesque, Alberto Lara, Rik Goddard
Icon Animation Kwok Fung Lam
L&R Patrick Krafft, Maelys Faget, Luis San Juan Pallares, Richard

Swelter Stopper
Client The Coca-Cola Company
Project name Swelter Stopper
Format (length) Tv/Cinema 30"
Client contact Pio Schunker, Todd Arata
Agency Director of Business Affairs Amber Lavender
Brief We need to give teens a newfound appreciation for coke, and we need to do it in a way that gives the brand renewed coolness
Agency Wieden + Kennedy
Creative Directors Hal Curtis, Sheena Brady
Copywriter Tatum Shaw
Art Director Ken Meyer
Account Team Hanna Nesper Newell
Agency Producer Jessica Staples
Executive Creative Directors Mark Fitzloff, Susan Hoffman
Agency Executive Producer Ben Grylewicz
Synopsis Two monsters wreak havoc on a sweltering city but put aside their differences to enjoy a cold, refreshing Coca-Cola.
Animation Company Nexus
Directors Tom & Mark
Executive Producer Julia Parfitt
Producer Pip Malone
Audio Post-Prod. Company 750mph Engineer: Gary Walker
Final Online & Effects Frame Store
Endtag titles/graphics Brand New School
Music Stimmung
Composers Robert Miller, Joey Reyes
Exec. Producer Kelly Fuller
Producer Jack Caitlin
Sound Design Stimmung
Sound Designer Gus Koven
Exec. Producer Kelly Fuller
Producer Jack Caitlin

Heirst
Client The Coca-Cola Company
Agency Wieden + Kennedy, Portland
Title Heist
Creative Directors Hal Curtis, Sheena Brady
Art Directors James Moslander, Lee Jennings
Copywriter Marc D'Avignon
Senior Agency Producer Matt Hunnicutt
Associate Agency Producer Juliana Montgomery
Director Psyop
Psyop Creative Directors Todd Mueller, Kylie Matulick
Production Company Psyop, Los Angeles
Executive Producer Neysa Horsburgh
Live Action Producer Michael Schlenker
VFX Producer Tina Chiang
Post-Production Coordinator Thomas Knight
Editor Brett Nicoletti
Storyboard Artist Josh Wiesenfeld
VFX Supervisor/CG Lead Andrew Romatz
VFX Supervisor/Lead Flame Artist Thibault Debaveye
2D Desktop Supervisor Lane Jolly
Animation Lead John Velazquez
Lighting Lead/Look Development TD Mike Dalzell
Fluid Simulation Scanline VFX
Pre-Visualization Mike Makara, Todd Constantine, Sarah Bocket, John Cherniack, Jan Bitzer
Senior Animator Yvain Gnabro
Animators Alejandro Castro, Joon Lee, Frantz Vidal, Maxime Devanlay, Zee Myers
FX Jan Bitzer, Kiel Gnebba,
Flame Artist Alex Kolasinski
Compositors Jared Sandrew, Michael Dobbs, Miguel Bautista
Senior Lighter Kyle Cassidy
Lighter/Look Development Katie Yoon, Wendy Klein
Lighters Ian Ruhfass, Barry Kriegshauser
Modelers Clay Osmus, Andy Kim
Modeling/Generalist Bryan Repka
Rigger/Generalist Petrik Watson
Riggers Sean Comer, James Parks, David Bosker
Roto/Paint Artists Krystal Chinn, Austin Brown, Scott Baxter
Music/Sound Design Stimmung
Arranger Robert Miller
Song Peter and the Wolf
Music Executive Producer Kelly Fuller
Sound Design Gus Koven
Mix Lime
Mixer Loren Silbur
Assistant Mixer Lindsey Alvarez
Mix producer Jessica Locke

Crave
Client The Coca-Cola Company
Campaign Crave
Format (length) 60", 45", 30"
Brief Use key consumption occasions to romance the uniqueness of Coke
Agency W+K Amsterdam
Synopsis of Tv spot The spot is witness to the consequences of not being able to have a Coke when it’s the only thing that will do to refresh.
Creative Directors Sue Anderson and Jorge Calleja
Copywriter Gregg Clampffer
Art Director Ayse Altinok
Account team Ryan Lietaer, Sylvain Lierre, Andrew Kaye, Philip Jacobson
Producer Elissa Singstock
Agency Executive Producer Elissa Singstock
Executive Creative Directors John Norman & Jeff Kling
Head of Production Corey Bartha
Production Company Live Action MJZ
Director Tom Kuntz
Executive Producer Debbie Turner
Producer Suza Horvat
Editor Russell Icke
Post-Production company Whitehouse Post London
Director of Photography Alwin Kuchler
Post Company The Mill London
Creative Director Alex Webster
Producer Gin Godden
3-d Jamie Lancaster
2-d Richard Roberts
Music A-Bomb
Executive Producer Augusta Quiney
Composer Peter Challis
Sound Design Wave Studios
Sound Designer Tony Rapaccioli

Library
Client The Coca-Cola Company
Campaign Library
Format (length) 60", 45", 30"
Brief Use key consumption occasions to romance the uniqueness of Coke
Agency W+K Amsterdam
Synopsis of TV spot Two students flirt by teasing each other with drawings of the ritual experience of a Coca-Cola being opened and poured
Creative Directors Sue Anderson and Jorge Calleja
Copywriter Gregg Clampffer
Art Director Ayse Altinok
Account team Ryan Lietaer, Sylvain Lierre, Andrew Kay, Philip Jacobson
Producer Elissa Singstock
Agency Executive Producer Elissa Singstock
Executive Creative Directors John Norman & Jeff Kling
Head of Production Corey Bartha
Production Company Live Action MJZ
Director Tom Kuntz
Executive Producer Debbie Turner
Producer Suza Horvat
Editor Russell Icke
Post-Production company Whitehouse Post London
Director of Photography Alwin Kuchler
Animation Company The Mill London
Artwork Geoff McFetteridge
Creative Director Alex Webster
Producer Gin Godden
3-d Jamie Lancaster
2-d Richard Roberts
Fluid dynamics Andy Nicholas
Shake Peter Hodsman
Publisher/ Record Company Kobalt
Composer Koop 'Strange Love'
Sound Design Wave Studios
Sound Designer Tony Rapaccioli

Happiness Factory 3 - Yawnbusters
Client The Coca-Cola Company
Project name Happiness Factory 3 - Yawnbusters
Format (length) 30" & 45"
Brief To remind people that Coke lifts the spirits - physically and emotionally
Agency W+K Amsterdam
Synopsis of tv spot The third instalment of Happiness Factory tells the story of what happens when a contagious yawn rips through the Happiness Factory and how only Coca-Cola can break its spell…and restore physical and emotional energy to the Factory
Creative Directors Sue Anderson, Jorge Calleja
Copywriter Rick Chant
Art Director Barney Hobson
Account team Ryan Lietaer, Andrew Kay, Sylvain Lierre & Philip Jacobson
Producer Darryl Hagans
Executive Creative Directors John Norman & Jeff Kling
Agency Executive Producer Corey Bartha
Production Company Psyop
Director Todd Mueller & Kylie Matulick
Executive Producer Neysa Horseburgh
Producer Kim Wildenberg
Audio Post-Prod. company Play
Live Action Prod company Psyop
Director Todd Mueller & Kylie Matulick
Executive Producer Neysa Horseburgh
Producer Michael Schlenker
Director of Photography Federico Barbabosa
Music Human Worldwide
Executive Producer Lauren
Sound Design HenryBoy
Executive Producer Kate Gibson
Sound Designer Bill Chesley

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