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Pepsi, standing ovation per Barack Obama

20/01/2009

Oggi per gli americani è il grande giorno. L'Inauguration Day, la cerimonia dell'insediamento alla Casa Bianca del 44esimo presidente degli Stati Uniti, è prevista alle ore 12. E la multinazionale dei soft drink ha deciso di essere al suo fianco.

Un dispiegamento outdoor in tutta New York, Los Angeles e Washington DC. A cui si affiancano due spot che lanciano lo stesso messaggio di speranza. 'Every generation refreshes the world'. Ci auguriamo che sia così.

Pepsi 'Pass'
Agency TBWA\Chiat\Day, LA
Worldwide Chief Creative Officer Lee Clow
Executive Creative Director Rob Schwartz
Creative Directors Brett Craig/Joe Shands
Art Director Xanthe Hohalek
Copywriters Melissa Pipeling/Michelle Lewis
Head of Production Richard O’Neill
Executive Producer Anh-Thu Le
Producers Anh-Thu Le/Chris Capretto
Account Management David Dreyer/Romy Flint

Production Company MJZ
Director Dante Ariola
Director of Photography Matthew Libatique
Line Producer Natalie Hill

Editorial Peepshow
Editor Andrea MacArthur
Assistant Editor Healy Snow

Visual Effects Method
Executive Producer Helen Hughes
Producer Scott Boyajan
Creative Director Alex Frisch
VFX Set Supervisor Gil Baron
CG Supervisor Andy Boyd
Lead Compositors Claus Hansen, Alex Frisch
Compositor Noah Caddis 

Music The Who - 'My Generation'
Re-Mix Music Producer T-Bone Burnett
Re-Mix Musical Arranger Darrell Leonard
Re-Mix Studio Engineer Jason Wormer
Sound Designer Brian Emrich
Telecine Company 3
Colorist Stefan Sonnenfeld
Mixing Facility Play
Mixer John Bolen

Pepsi Word Play/Inauguration 30"
TBWA\Chiat\Day
Chief Creative Officer Lee Clow
ECD Rob Schwartz
CD Joe Shands
CD Brett Craig
Art Director Scott Brown
Art Director Lori McMichael

Broadcast Production
Head of Broadcast Production Richard O’Neill
Executive Producer Anh-Thu Le
Broadcast Producer Kristine Ling

30" Television
Spot Animation Imaginary Forces LA/NY
CD Peter Frankfurt
Art Director Mark Gardner
Art Director Lauren Hartstone
Art Director Stan Lim
Animator Issac Woodby
Animator JY James Kim
Animator Nate Homan
Animator Robert Henry
Animator Andy Chung
Flame Op Andy Dill
Editor Danielle White
Editor Corey Weisz
Asst. Editor Ben Turner
Head of Production Ben Apley
Producer Wendy Gardner
Producer Steiner Kierce
Coordinator Elsa Mejia
Coordinator Elizabeth MacKenzie

Mnemonic Animation YU+CO Los Angeles, CA
CD Garson Yu
Executive Producer Carol Wong
Designer Alex Yoon, Gary Garza, Johnny Wong, Wayland Vida, Jill Dadducci
Producer Katie Rauh
Production Coordinator Annie Cheng

Audio Mix
Loren Silber @ Lime Studios

Editorial
Editor Billy Sacdalan
Animation Laura Panella
Post Producer Christy Pacheco


 

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