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Little Creatures


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Behind the Scene Interviews
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TheLadders, cattura la poltrona

16/01/2009

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Si presenta come la piattaforma online leader per la ricerca di posizioni dai 100mila dollari anno in su. E per ricordarlo, TheLadders.com lancia negli Usa due nuovi spot firmati Fallon Minneapolis. In un momento in cui oltre oceano la caccia al posto è più che mai effervescente. Ma a sentire il ceo e fondatore Marc Cenedella anche l'offerta non manca, con decine di migliaia di proposte e 8/10.000 che se ne aggiungono ogni settimana. E' la seconda campagna che l'agenzia firma per questo cliente. Lo scorso ottobre c'era stato un 'esperimento' a telecamere nascoste.

Client TheLadders.com
Agency Fallon Minneapolis
Title 'Little Creatures' (tv - 30", 45"), 'Big Chair Hunters' (tv - 30", 45")
Creative concept Together, the two spots demonstrate the uniqueness of TheLadders.com business
model. Built exclusively for the $100K+ market, TheLadders.com only works with qualified $100K+ talent and only posts quality $100K+ jobs
Executive Creative Director Al Kelly
Copywriter Dean Buckhorn
Art Director Dean Hanson
Director of Broadcast Vic Palumbo
Producer Amanda Revere
Assistant Producer Matt Polski

Production Company MJZ
Director Dante Ariola
Producer Natalie Hill
Director of Photography Phillipe Le Sourd
Effects House Method
Edit House Rock Paper Scissors
Editor Kirk Baxter

Additional Fallon Credits
Director of Account Management David Sigel
Account Director Dave Chaffin
Account Manager Shannon Curley
Group Media Director Keith Faust
Business Manager Brendan Lawrence
Project Manager Lindsey Anderson

TheLadders.com
Chief Marketing Officer Robert Turtledove
Brand Advertising Manager Paige Pawlak

Behind the Scene Interviews 

Fallon
Executive Creative Director Al Kelly
Copywriter Dean Buckhorn
Art Director Dean Hanson
Director of Broadcast Vic Palumbo
Producer Matt Polski

External
Production Company Fallon Assembly Line
Producer Pat Sidoti
Director of Photography Matt Poliski
Effects House Splice Here/Method
Edit House Fallon Assembly Line
Editor Erin Virgin

Additional Fallon Credits
Director of Account Management David Sigel
Account Director Dave Chaffin
Account Manager Shannon Curley
Group Media Director Keith Faust
Business Manager Brendan Lawrence
Project Manager Lindsey Anders


 

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