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La campagna Post It/Nintendo di Leo Burnett
La campagna Post It/Nintendo di Leo Burnett
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Meribel Ad Festival, a Leo Burnett Italia un Grand Cristal

17/12/2008

Rush finale per il Méribel Ad Festival, che dopo l'assegnazione dei riconoscimenti nelle categorie Media e Cyber, Marketing Services e Film,  ha consegnato anche gli Integrated Cristal, Press Cristal e Outdoor Cristal. 

L'Integrated Grand Cristal Europe è andato alla campagna 'Let Us Do It' per Fundacion Prodis ideata da Vitruvio Leo Burnett Spain con la direzione creativa di Rafa Antón. Il Press Grand Cristal è stato vinto dalla campagna istituzionale Louis Vuitton - Coppola, Sean Connery, Keith Richards per Louis Vuitton Malletier firmata Ogilvy and Mather France (direzione creativa Christian Reuilly), mentre il Press Grand Cristal Ceca è andato alla campagna Zip per Procter & Gamble (agenzia Grey Moscow, direzione creativa Oleg Lapshin). 

L'Outdoor Grand Cristal è invece stato vinto da Leo Burnett Italy con la campagna Post It per Nintendo (direzione creativa Sergio Rodriguez and Enrico Dorizza). L'agenzia ha inoltre vinto nella sezione Press con le campagne Shoes per Nintendo e Hair Lips per Procter & Gamble (direzione creativa sempre di Sergio Rodriguez e Enrico Dorizza). 

L'Outdoor Grand Cristal Ceca è invece andato alla campagna Scrabble Words Count - Art Rat, Dog God, Mug Gum per Mattel firmata da Ogilvy & Mather Budapest Zrt (direzione creativa Gabor Spielmann & Chris Garbutt). Menzione speciale nella sezione Outdoor a AdmCom per la campagna Playing/Casino di Venezia (direzione creativa Maurizio Cinti).

I vincitori della sezione Integrated Cristal

Conception de l’idée
Campaign Core Values
Advertiser Louis Vuitton
Agency Ogilvy and Mather ; Ogilvy Interactive
Creative Director Isabelle des Garet ; Christian Reuilly ; Frédéric Bonn
Country France

Conception * Special Mention
Campaign Do the Test
Advertiser Transport for London
Agency The Engine Group
Creative Director Yan Elliott, Luke Williamson
Country United Kingdom

Production of an idea/Advertainment * Special Mention
Campaign The Key to Reserva
Advertiser Freixenet
Agency JWT Spain
Creative Director Alex Martínez
Country Spain

Variation of an idea on different media/Plurimedia
Campaign Electric Tigerland
Advertiser Ontisuka Tiger
Agency Amsterdam Worlwide
Creative Director Andrew Watson
Country The Netherlands

Special Award
'Coup de Coeur' Cristal
Campaign Ticket Trade
Advertiser SV Landeck
Agency McCann Erickson Frankfurt
Creative Director Thomas Auerswald, Eva Kinkel-Clever
Country Germany

Jury members for the Integrated Cristal 
Agenzie
• President Igor Lutz, President and Chief Creative Officer - BBDO Moscow
• Jim Thornton, Creative - Mother
• Christian VERGER, Co-Président - Publicis Dialog
• Bruno Walther, Ceo - Ogilvyone
• Pascal Allard, Co-President - 360 Euro RSCG
• Marc Lineveldt, Executive Creative Director - Fortune Promoseven
• Georges Mohammed Cherif, Ceo - Buzzman

Aziende
• President Luca Mignini, Senior Vice-President Europe, Anz & Japan - Sc Johnson
• Olivier Bizot, Marketing And Communication Director - Volkswagen
• Valérie Chebassier, Marketing Manager - Nbc Universal
• Matt Gardan, Comms & Creative Director - Innocent
• Cesar Mascaraque, European Managing Director - Ask.Com

I vincitori della sezione Press Cristal

Food/Drink
Campaign Instant Hot Meals - Steak, Fish, Fries
Advertiser Heinz
Agency Leo Burnett Brussels
Creative Director Jean-Paul Lefebvre
Country Belgium

Auto/Motorbike/Transport
Campaign The Parking Campaign - Touran, Golf Variant, Golf
Advertiser Volkswagen AG
Agency DDB Germany, Berlin
Creative Director Amir Kassaei, Stefan Schulte, Bert Peulecke
Country Germany

Service Activity (Except Financial Service)
Campaign Wrong Working Environment - Ice-Cream Machine, Jukebox, Kiddy-Ride
Advertiser Jobsintown.de GmbH
Agency Scholz & Friends
Creative Director Matthias Spaetgens, Oliver Handlos
Country Germany

NGO/Great Cause/ Charity/Public Interest Campaign
Campaign Malteser Typo Crash Campaign - Crushed, Paraplegia, Skull
Advertiser Malteser Ambulance Service
Agency Ogilvy Frankfurt
Creative Director Dr. Stephan Vogel, Christian Mommertz
Country Germany

Leisure (Tourism, Sport, Game)
Campaign Shoes
Advertiser Nintendo
Agency Leo Burnett Italy
Creative Director Sergio Rodriguez, Enrico Dorizza
Country Italy

Leisure (Tourism, Sport, Game) * Special Mention
Campaign Toy Museum - Action Man, Barbie
Advertiser Toy Museum
Agency Markom Leo Burnett
Creative Director Yasar Akabs, Idil Akoglu Ergulen
Country Turkey

Home/Clothing/Accessory
Campaign Father & Son - Manhattan, Paris, Rio
Advertiser Wonderbra
Agency Publicis Conseil
Creative Director Olivier Altmann
Country France

Beauty/Hygiene/Health
Campaign Hair Lips
Advertiser Procter & Gamble
Agency Leo Burnett Italy
Creative Director Sergio Rodriguez, Enrico Dorizza
Country Italy

Beauty/Hygiene/Health * Special Mention
Campaign Zip
Advertiser Procter & Gamble
Agency Grey Moscow
Creative Director Oleg Lapshin
Country Russia

Beauty/Hygiene/Health * Special Mention
Campaign Paradox
Advertiser Boehringer Ingelheim Pharma GmbH & Co. KG
Agency Euro RSCG Düsseldorf
Creative Director Felix Glauner, Florian Meimberg, Torsten Pollmann
Country Germany

Luxury
Campaign Campagne Institutionnelle Louis Vuitton - Coppola, Sean Connery, Keith
Richards
Advertiser Louis Vuitton Malletier
Agency Ogilvy and Mather
Creative Director Christian Reuilly
Country France

Special Award
Environment and Sustainable Development (no product category distinction)
Campaign Diversity of Species
Advertiser OroVerde Rainforest Foundation
Agency Ogilvy Frankfurt
Creative Director Dr. Stephan Vogel, Christian Mommertz
Country Germany

Jury members of the Press Cristal Europe
Agenzie
• President Marie-Catherine Dupuy, Vice-Chairman And Chief Creative Officer - Tbwa\France
• Chris Garbutt, Creative Director - Ogilvy & Mather
• François Benard, Chief Operating Officer - Publicis Activ
• David Declabart, Managing Director - Clm Bbdo
• Oleg Lapshin, Creative Director - Grey Moscow
• Matthias Spaetgens, Managing Director Creation - Scholz & Friends Berlin
• Nicola Novellone, Chief Operation Officer - Leo Burnett Group Italy
• German Silva, Chief Creative Officer - Euro Rscg Worldwide Spain
• Samer Younes, Creative Director - Saatchi & Saatchi
• Hadar Goldman, Co-Founder & President - Zarmon Goldman Ddb

Aziende
• President Hélène Abraham, Sales & Marketing Vice-President, Transavia
• David Grebert, Associate Director, Global Advertising Development - Procter & Gamble
• Mathieu Deslandes, Marketing Director - Pernod
• Jean-Pierre Diernaz, General Manager Marketing Communications - Nissan Europe
• Fabio D'angelantonio, Group Marketing Director - Luxottica

I vincitori della sezione Outdoor Cristal

Food/Drink
Campaign Freshness Box Salad
Advertiser McDonald's Germany
Agency Heye, Group GmbH
Creative Director Markus Lange, Ralph Taubenberger
Country Germany

Auto/Motorbike/Transport
Campaign Unmistakeably German - Deutsche Marque, Schmitt, Tres Bonn, A Touch of Klaus
Advertiser Citroën
Agency Euro RSCG London
Creative Director Mark Hunter, Justin Hooper, Olli Capron
Country United Kingdom

Auto/Motorbike/Transport * Special Mention
Campaign The GTImeter Campaign - Police, Adrenalin, Wind
Advertiser Volkswagen AG
Agency DDB Germany, Berlin
Creative Director Amir Kassaei, Stephan Schulte, Bert Peulecke
Country Germany

NGO/Great Cause/Charity/Public Interest Campaign
Campaign Karl
Advertiser DSCR
Agency Lowe Strateus
Creative Director Vincent Behaeghel
Country France

Leisure (Tourism, Sport, Game)
Campaign Post It
Advertiser Nintendo
Agency Leo Burnett Italy
Creative Director Sergio Rodriguez, Enrico Dorizza
Country Italy

Home/Clothing/Accessory
Campaign Live Fast - Stitches, Blindman, Baby, Prayer, Lipstick
Advertiser Diesel
Agency Marcel Paris
Creative Director Frederic Temin, Anne de Maupeou
Country France

Home/Clothing/Accessory
Campaign Dakota on the Road
Advertiser Wrangler
Agency Fred & Farid, Paris
Creative Director Fred & Farid
Country France

Beauty/Hygiene/Health
Campaign Mouth - Athlete, Parade, Child
Advertiser Strepsils
Agency Euro RSCG Spain
Creative Director German Silva, Felipe Crespo, Eva Conesa
Country Spain

Ambient (no product category distinction)
Campaign Ikea 'Bigger Storage Ideas'
Advertiser Ikea Germany
Agency Ogilvy Frankfurt
Creative Director Lars Huvart, Thomas Hofbeck
Country Germany

Ambient (no product category distinction) * Special Mention
Campaign Keep Playing
Advertiser Casino di Venezia
Agency AdmCom
Creative Director Maurizio Cinti
Country Italy

Jury members of the Outdoor Cristal Europe
Agenzie
• President Marie-Catherine Dupuy, Vice-Chairman And Chief Creative Officer - Tbwa\France
• Chris Garbutt, Creative Director - Ogilvy & Mather
• François Benard, Chief Operating Officer - Publicis Activ
• David Leclabart, Managing Director - Clm Bbdo
• Oleg Lapshin, Creative Director - Grey Moscow
• Matthias Spaetgens, Managing Director Creation - Scholz & Friends Berlin
• Nicola Novellone, Chief Operation Officer - Leo Burnett Group Italy
• German Silva, Chief Creative Officer - Euro Rscg Worldwide Spain
• Samer Younes, Creative Director - Saatchi & Saatchi
• Hadar Goldman, Co-Founder & President - Zarmon Goldman Ddb

Aziende
• President Hélène Abraham, Sales & Marketing Vice-President, Transavia
• David Grebert, Associate Director, Global Advertising Development - Procter & Gamble
• Mathieu Deslandes, Marketing Director - Pernod
• Jean-Pierre Diernaz, General Manager Marketing Communications - Nissan Europe
• Fabio D'angelantonio, Group Marketing Director - Luxottica








 

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