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Guinness, dall'Africa per catturare il tornado

30/09/2008

Per la prima volta nella storia del brand, una campagna ideata per il mercato africano viene esportata nel paese 'natio': l'Irlanda.

Client Matthew Barwell, Marketing Director, Diageo Africa - Erik Uddenberg, Regional Brand Director, Guinness, Diageo Africa - Simon Breckon, Regional Marketing Manager, Guinness, Diageo Africa
Advertising Agency Saatchi & Saatchi London
Brief Dramatise The Unique Brewing Process Of Guinness To Increase Consumers’ Quality Perception Of The Drink
Title ‘Tornado’ – 60”
Creative Directors Tim Hearn, Anton Crone
Copywriter Alice Gnodde
Art Director Larissa Elliott
Planners Karl Bates, Yuki Molteni
Account Handlers Frederic Roger, Victoria Reiz
Agency Contact Natalie Melder
Producer Toby Clifton, Sally Alekna
Production Assistant Lexy Stingl
Production Company Stink Films - Blake Powell, Fraser Lawson
Director Martin Krejci
Editor Robota - Filip Malasek
Post Production Company Tom Sparks @ Absolute Post, The Mill (Telecine)
Audio Post Production Company Scramble
City / Country Nigeria, Ghana, Cameroon, Kenya, Caribbean (Tbc)
Media Buying Agency Various Local Media Agencies 

 

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